The director of specialist, independent OTT and direct-to-consumer media consultancy D2C Sport argues that microtransactions can bring welcome marketing and revenue benefits to sports rights-holders
Murray Barnett, a sports media and commercial expert formerly of F1, World Rugby and ESPN, and director of OTT consultancy D2C Sport, explores the commercial advantages for rights-holders of adding co-viewing functionality to their sports streaming services
Murray Barnett, a sports media and commercial expert formerly of F1, World Rugby and ESPN, and director of new OTT consultancy D2C Sport, says sports rights-holders needs to be wary of getting the wrong advice when developing a streaming service
Murray Barnett, founder of 26West Sport consultancy, and formerly of F1 and World Rugby, delivers his predictions and likely trends for (the rest of) 2021.
Murray Barnett, former chief commercial officer for World Rugby and head of partnerships for Formula 1, explains why women’s football is sure to recover the commercial momentum lost as a result of the Covid-19 pandemic.