Technology

Football
Sponsorship & Marketing

Spanish football’s LaLiga has expanded its association with technology giant Microsoft in a deal that the two parties claim will “digitally transform football globally”. U
Football
Technology

Korean football’s K League has signed a deal with non-fungible token (NFT) developer Blueberry NFT.
Industry Moves

Veteran college sports administrator aiding data and analytics company
Motorsport
Events

Andrew Georgiou, president of Discovery-owned broadcaster Eurosport, tells Adam Nelson about the company's investment in the FIA Electric GT Championship series and describes how the launch of Discovery+ earlier this year has given the company a platform to "connect all the different stories we're telling."
Sponsorship & Marketing

Telecommunications giant a founding partner for trio of forthcoming venues
Technology

The winners of the 2021 Sports Technology Awards have been revealed in a virtual ceremony attended by sports rights-holders, brands and the industry’s leading technology firms.
Football
Technology

German tracking and analytics company Kinexon has bolstered its position in the sports market by agreeing what it claims is a first-of-its-kind collaboration in the field of live player tracking with …
Football
Technology

The English Premier League has partnered with American multinational computer technology company Oracle to create new advanced player performance data and statistics that will be showcased in real time …
Football
Technology

The Premier League is reportedly exploring ways to exploit the growing market for non-fungible tokens (NFTs) as a new revenue stream, according to the Financial Times
Data

Stats Perform has launched a new, AI-powered data and video platform to help media companies, teams and leagues enhance their content offerings
Football
Technology

Sportswear branding and labelling manufacturer Avery Dennison has extended its work with the English Premier League to include the inclusion of smart technology enabled name, number and sleeve badges on…
Technology

The Infront agency has unveiled the new ‘Infront X’ identity for the entity created as a merger of iX.co,
Biathlon
Technology

The International Biathlon Union has announced plans to launch a completely new digital ecosystem, including a website and mobile apps, later this year, having appointed digital transformation agency Vincit…
Football
Technology

France’s Professional Football League (LFP) is exploring the possibility of giving Ligue 1 referees microphones in a move to enhance broadcast coverage of the top-tier competition.
Rugby Union
Sponsorship & Marketing

Saracens has become the first rugby union side to work with Horizm, the digital inventory management company, in a deal announced today (Friday)
Motorsport
Media

US stock car racing series Nascar has partnered with cloud video production platform Grabyo to shift its digital video production workflow to a hybrid model.
Motorsport
Fan Engagement

Artificial intelligence company Satisfi Labs has partnered with US stock car racing series Nascar and its racetracks to enable its Answer Engine platform engage with fans throughout the season
Industry Moves

Sport and events technology specialist TEC: Digital Agency has appointed Kevin Bain as a consulting partner in an effort to aid its growth ambitions