Technology

Tennis
Media

ATP Media, the global broadcast production and distribution arm of men’s tennis’ ATP Tour, has agreed a deal with automated highlights company WSC Sports to support its scalable content creation and dig…
Ice Hockey
Sponsorship & Marketing

The National Hockey League believes that its digitally enhanced 'dasherboard' technology has already proven of immense commercial value at a local, national and international level despite some glitches…
Multiple Sports
Fan Engagement

AI video technology company WSC Sports is providing Deutsche Telekom with new solutions to improve the reach and engagement of its sports content
American Football
Technology

Verizon and the National Football League have agreed a five-year deal that makes Verizon the coach-to-coach communications carrier across all 30 NFL stadiums
Multiple Sports
Sponsorship & Marketing

The UK High Court of Justice has found that London-based virtual advertising provider Supponor has infringed the patent of Swiss provider AIM Sport, with the company claiming the ruling could also leave…
US College Sport
Technology

Ticket technology platform SeatGeek has agreed a deal with Learfield-owned ticketing solutions company Paciolan that grants SeatGeek reach into Paciolan's college athletics and live events clients for…
Motorsport
Technology

US automotive manufacturer Ford will return to Formula 1 for the first time in more than two decades after entering into a long-term strategic technical partnership with Red Bull Racing
Football
Fan Engagement

LaLiga Tech and the Chilean Professional Football Association (ANFP) have collaborated on a new fantasy football game for Chile’s top division, the Primera Division. 
Multiple Sports
Industry Moves

Fanatics has hired Nick Bell to be the new chief executive officer of Fanatics Live, a newly launched card and collectible livestream shopping division
Football
Sponsorship & Marketing

Sports infotainment platform StarCasinò Sport has expanded its presence in Italian football by agreeing to become the video assistant referee (VAR) sponsor of Serie B, the second tier of the domestic …
Multiple Sports
Sports Betting

Sports data and technology company Genius Sports has been temporarily certified by the Massachusetts Gaming Commission as a licensed sports wagering vendor for 12 months pending final authorization
Esports
Finance & Law

Video game developer Electronic Arts has announced a drop in revenues and expected earnings for Q3 despite "record engagement" with its FIFA 23 franchise around the 2022 Fifa World Cup
Multiple Sports
Technology

UK-based sports marketing agency Six Sport has entered into a strategic partnership with sports metaverse company LootMogul to support its growth plans and speed up “the adoption of blockchain gaming b…
Multiple Sports
Technology

Digital consultant and software provider Globant has launched a new service focused on enhancing the fan experience, on the back of several high-profile deals in the sports market
Football
Licensing & Merchandising

Digital collectibles and fantasy game company Sorare has signed a four-year licensing deal with the Premier League, adding to its licensee agreements with major sports organisations, including the NBA…
Tennis
Technology

Tennis Australia has selected four more companies for its AO Startups programme, which gives companies the chance to have their technology piloted during the Australian Open and in other areas of Australian…
Multiple Sports
Technology

Maple Leaf Sports & Entertainment subsidiary MLSE Digital Labs has partnered with Amazon Web Services (AWS) to create a new technology-focused research and development program called SportsX, which is d…
Skiing
Technology

Swiss-Ski has claimed a first for snow sports by teaming up with virtual advertising technology company uniqFEED to trial its products, while the national governing body has also extended its sponsorship…