UK-based sports marketing agency Six Sport has entered into a strategic partnership with sports metaverse company LootMogul to support its growth plans and speed up “the adoption of blockchain gaming by sports organisations and athletes”.
LootMogul offers athletes and sports teams the opportunity to create “virtual sports cities” to engage with fans. Participants can take part in training exercises, blockchain games as well as buy digital and real-life assets in “metashops” in these virtual settings.
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