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Fanatics hires ex-Google exec Bell to lead card shopping livestream

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Fanatics has hired Nick Bell to be the new chief executive officer of Fanatics Live, a newly launched card and collectible livestream shopping division.

Fanatics Live will have its own app and aims to launch in the second half of this year. Bell previously worked in executive roles at Google and Snap, where he was global head of content and partnerships at the latter.

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