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UK High Court rules Supponor infringed AIM Sport’s virtual advertising patents

A Supponor virtual advertising solution deployed in Spain's LaLiga. (Photo: Supponor).

The UK High Court of Justice has found that London-based virtual advertising provider Supponor has infringed the patent of Swiss provider AIM Sport, with the company claiming the ruling could also leave the Supponor's client base of football clubs, brands and agencies open to claims for damages.

The verdict of the UK court, issued on January 30, found that a virtual advertising patent held by AIM Sport is valid in the UK and that Supponor has infringed it, according to an announcement issued by AIM Sport this morning. The decision is thought to apply to an earlier iteration of Supponor's virtual advertising technology, DBRLive.

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