Sports Betting
Novibet deal sets record for Fortaleza, Corinthians adds shorts sponsors
Fortaleza has agreed a record shirt sponsorship deal with Greek bookmaker Novibet, while fellow Campeonato Brasileiro Série A club Corinthians has signed shorts sponsorship deals with Lukma and UniCesumar.
Sportradar wins race for ATP’s global data and betting streaming rights
Sportradar has emerged as the winner of the ATP Tour’s global data and betting streaming rights in a major six-year contract from 2024 onwards.
Lampitt: TDI strengthened tennis’ data foundations ahead of landmark tender
Tennis Data Innovations has undergone a process of putting in place “foundation stones” to establish deeper data points in the sport, according to chief executive David Lampitt.
Genius Sports posts annual revenues of $341m, loss cut to $182m
Sports data and betting services company Genius Sports posted revenue of $341m (€320m) for the 2022 financial year, narrowly ahead of projections, as group net loss dropped considerably from $592.8
Sportway nets Danish ice hockey league media, betting and data rights
Sportway Media Group, the automated production and live streaming firm, has secured exclusive media rights for Metal Ligaen, the top-tier Danish ice hockey league, in a 'long-term' agreement
NBA turns to Hawk-Eye for tracking technology
The National Basketball Association (NBA) has announced a 'multi-year' agreement with Sony’s Hawk-Eye Innovations, which will deploy its 3D optical tracking technology across the league starting with t…
WWE ‘targeting’ entry into betting marketplace
US wrestling organisation WWE is in talks with state gambling regulators in Colorado and Michigan regarding the potential of legalising betting on major events
EXCLUSIVE: F1 renegotiates ISG betting deal and agrees Supponor virtual advertising tie-up
Formula One has renegotiated its global agreement with the Interregional Sports Group (ISG) covering the marketing of its betting sponsorship rights using virtual advertising technology so that the deal…
Genius Sports, Second Spectrum expand NBA deal, unveil ‘Dragon’ platform
Sports data and betting services company Genius Sports and its Second Spectrum subsidiary have expanded their deal with the National Basketball Association (NBA), with the respective parties working together…
Boston Red Sox sign BetMGM as first betting sponsor
The Boston Red Sox Major League Baseball team has signed a sponsorship deal with sports betting and iGaming operator BetMGM
World Netball brings in Pumpjack to aid growth plans
Data platform technology company Pumpjack Dataworks has been brought in by World Netball to help deliver the governing body’s growth strategy.
EstrelaBet extends commitment to Internacional
Sports betting company EstrelaBet has extended its shirt sponsorship deal with Campeonato Brasileiro Série A football club Internacional.
LA Rams, Kraft Analytics Group pen multi-year agreement
The Los Angeles Rams and Kraft Analytics Group (KAGR) have announced a multi-year agreement to collaborate on data innovation and analytics in a bid to promote greater fan engagement
Seven.One Sports’ Zant joins Sportradar to lead global partnerships team
Stefan Zant, co-founder of the sports business unit of German commercial broadcaster ProSiebenSat
FanDuel to stream MLB games as part of new deal with league
Major League Baseball has named FanDuel a co-exclusive official sports betting partner in North America in a multi-year deal that will include FanDuel's app and OTT platform FanDuel+ airing MLB
Deltatre ramps up MLS association with Sportec Solutions deal
Major League Soccer has agreed a multi-year deal with sports technology companies Sportec Solutions and Deltatre to create data feeds from all MLS matches for Apple’s MLS Season Pass service.
Endeavor full-year revenue rise driven by UFC commercial results, live events uplift
Sports and entertainment group Endeavor, owner of the IMG and WME agencies, has posted increased revenue of $5.27bn (€4.9
Stats Perform strengthens BWF ties with integrity services deal
Sports betting and data services firm Stats Perform has enhanced its association with the Badminton World Federation (BWF) by signing on as its integrity services partner