Sports Betting

Fortaleza has agreed a record shirt sponsorship deal with Greek bookmaker Novibet, while fellow Campeonato Brasileiro Série A club Corinthians has signed shorts sponsorship deals with Lukma and UniCesumar.

Sportradar has emerged as the winner of the ATP Tour’s global data and betting streaming rights in a major six-year contract from 2024 onwards.

Tennis Data Innovations has undergone a process of putting in place “foundation stones” to establish deeper data points in the sport, according to chief executive David Lampitt.

Sports data and betting services company Genius Sports posted revenue of $341m (€320m) for the 2022 financial year, narrowly ahead of projections, as group net loss dropped considerably from $592.8

Sportway Media Group, the automated production and live streaming firm, has secured exclusive media rights for Metal Ligaen, the top-tier Danish ice hockey league, in a 'long-term' agreement

The National Basketball Association (NBA) has announced a 'multi-year' agreement with Sony’s Hawk-Eye Innovations, which will deploy its 3D optical tracking technology across the league starting with t…

US wrestling organisation WWE is in talks with state gambling regulators in Colorado and Michigan regarding the potential of legalising betting on major events

Formula One has renegotiated its global agreement with the Interregional Sports Group (ISG) covering the marketing of its betting sponsorship rights using virtual advertising technology so that the deal…

Sports data and betting services company Genius Sports and its Second Spectrum subsidiary have expanded their deal with the National Basketball Association (NBA), with the respective parties working together…

The Boston Red Sox Major League Baseball team has signed a sponsorship deal with sports betting and iGaming operator BetMGM

Data platform technology company Pumpjack Dataworks has been brought in by World Netball to help deliver the governing body’s growth strategy.

Sports betting company EstrelaBet has extended its shirt sponsorship deal with Campeonato Brasileiro Série A football club Internacional.

The Los Angeles Rams and Kraft Analytics Group (KAGR) have announced a multi-year agreement to collaborate on data innovation and analytics in a bid to promote greater fan engagement

Stefan Zant, co-founder of the sports business unit of German commercial broadcaster ProSiebenSat

Major League Baseball has named FanDuel a co-exclusive official sports betting partner in North America in a multi-year deal that will include FanDuel's app and OTT platform FanDuel+ airing MLB

Major League Soccer has agreed a multi-year deal with sports technology companies Sportec Solutions and Deltatre to create data feeds from all MLS matches for Apple’s MLS Season Pass service.

Sports and entertainment group Endeavor, owner of the IMG and WME agencies, has posted increased revenue of $5.27bn (€4.9

Sports betting and data services firm Stats Perform has enhanced its association with the Badminton World Federation (BWF) by signing on as its integrity services partner