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LA Rams, Kraft Analytics Group pen multi-year agreement

Los Angeles Rams celebrate a touchdown during the first half against the San Francisco 49ers at SoFi Stadium. (Harry How/Getty Images)

The Los Angeles Rams and Kraft Analytics Group (KAGR) have announced a multi-year agreement to collaborate on data innovation and analytics in a bid to promote greater fan engagement. 

The deal will allow the Rams access to KAGR's data platforms, utilizing its data management, data warehousing, advanced analytics, and fan engagement tools. 

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