Data platform technology company Pumpjack Dataworks has been brought in by World Netball to help deliver the governing body’s growth strategy.
The multi-year agreement will see Pumpjack work with World Netball on the strategy, which sets out to increase the global participation, reach, revenue and capacity of the sport by developing a greater understanding of its global audience. They will also work on implementing strategies to significantly increase known user data and consequently increase commercial value to the organisation and its partners.
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