Sponsorship & Marketing
Iqoniq replaces Goodball as main shirt sponsor at Real Sociedad
Spanish LaLiga club Real Sociedad has signed a multi-year main shirts sponsorship with the fan engagement platform Iqoniq
Swiss Handball Federation’s sponsorship revenue nears CHF1m
The Swiss Handball Federation (SHV) has reported revenues of CHF7.04m (€6.54m/$7.69m) for the 2019-20 period, including CHF930,001 generated from the sale of sponsorship rights.
AC Milan bolsters sponsorship portfolio with Bioscalin renewal
Italian Serie A club AC Milan has signed a renewal to its sponsorship contract with pharmaceutical brand Bioscalin.
The association began in 2018 and will now extend until the end of the 2020-21 season
Riot Games signs up Mercedes-Benz for LoL as car brand grows presence in esports
Esports organisation Riot Games has signed up premium car brand Mercedes-Benz as the latest sponsor for its League of Legends series
Infront agrees four-year Four Hills presenting sponsorship with bet-at-home
Sports betting provider bet-at-home has agreed a four-year contract to become the new presenting sponsor of Vierschanzentournee, the ski jumping showpiece otherwise known as the Four Hills Tournament
Renault returns to sponsor French Rugby Federation after eight-year gap
French carmaker Renault has become a second-tier official partner of the French Rugby Federation (FFR) and its national rugby union teams
Pro League and Belgian clubs to access GumGum Sports’ sponsorship analytics
Belgian football’s Pro League has signed an agreement with artificial intelligence-based sponsorship analytics platform GumGum Sports.
Asahi expected on centre stage at Australian Open after Stella Artois sell off
Stella Artois will not return as the lead beer partner for the 2021 Australian Open because the brand is being offloaded by its owner, Japanese drinks group Asahi
Round-Up: Tokyo Olympics-linked firm paid Papa Diack, IPL sponsorship deals, HK rugby season to start, and more
A consulting company working for the committee bidding to secure the 2020 Olympics hosting rights for Tokyo transferred $370,000 (€314,000) to Papa Massata Diack, the son of jailed ex-IAAF president L…
Hyperice named UFC’s official recovery technology partner
The Ultimate Fighting Championship has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization's official recovery technology partner
PSG leverages digital overlay assets in regional 22Bet deal in Africa
French football club Paris Saint-Germain has signed up gambling brand 22Bet as a regional sponsor in Africa.
The two-year agreement was facilitated on behalf of 22Bet by sports marketing agency Sportradar
GWC signs as first regional supporter of 2022 World Cup in Qatar
Qatar-based logistics company GWC has signed as the first regional supporter for the 2022 World Cup in Qatar
Inter Milan contracts Aim Sports for digital overlay solution
Serie A club Inter Milan has contracted digital advertising company Aim Sports to introduce digital overlay technology at its San Siro Stadium from this season
Norwich City’s financial model provides stability despite Premier League relegation
Ben Kensell, chief operating officer at Norwich City, tells Adam Nelson about how the commercial structure he has put in place offers the club a platform to bounce straight back after its relegation from the Premier League.
ICC launches merchandising ITT for upcoming World Cups in India
The International Cricket Council has begun the tender process to select a host country merchandise licensing partner and an online merchandise partner for the Men’s T20 World Cup next year, and the M…
ICM.com named Newcastle sleeve sponsor in WH Sports Group-brokered deal
English Premier League club Newcastle United has signed a new shirt sleeve sponsorship with global investment house ICM.com in a two-season deal, from 2020-21 to 2021-22
Bologna signs Facile Ristrutturare as main sponsor alongside raft of new deals
Italian Serie A club Bologna has signed up several new kit sponsors for the 2020-21 season
Indian Premier League gets underway in UAE
The 2020 Indian Premier League T20 cricket tournament got underway on Saturday in the United Arab Emirates, after a six-month delay due to the Covid-19 pandemic