Ben Kensell, chief operating officer at Norwich City, tells Adam Nelson about how the commercial structure he has put in place offers the club a platform to bounce straight back after its relegation from the Premier League.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Reimagining the financial future of lower-league football
Omar Chaudhuri and Ben Marlow from consultancy firm 21st Club examine the trends driving football’s underlying financial crisis and suggest a new approach and competition format designed to reduce costs and promote sustainability.
LaLiga and Bundesliga aim to make inroads on Premier League’s Asian dominance
The Premier League has long been the top international football league in Asia. As the 2019-20 season begins, SportBusiness Asia spoke to the Asian offices of Spain’s LaLiga and Germany’s Bundesliga about their work to challenge the English league’s position.
Former MP & Silva, IMG and Sportfive executive Pozzali invests in Entourage agency
Carlo Pozzali, one of the co-founders of MP & Silva and also a former IMG and Sportfive executive, has invested in the Entourage talent management and sports marketing agency
Qukes launches campaign as new sponsor of Football Australia’s MiniRoos
Food wholesaler Perfection Fresh Australia has signed a two-year sponsorship with Football Australia’s ‘MiniRoos’ grassroots programme in support of its Qukes baby cucumber brand.
T
IMG signs with Liga MX as exclusive agency for global sponsorship
Liga MX, Mexico’s top-flight football competition, has appointed IMG as its exclusive commercial agency for global sponsorships until 2023.
NWSL Kansas City team to have temporary branding for inaugural 2021 season
The National Women's Soccer League expansion team in Kansas City will have temporary branding during its inaugural season in 2021 due to the tight turnaround in joining the league
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
Governing body partners with Universal Music Group to develop insight around music and entertainment
Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.