Ben Kensell, chief operating officer at Norwich City, tells Adam Nelson about how the commercial structure he has put in place offers the club a platform to bounce straight back after its relegation from the Premier League.
Our latest on Covid-19
Phil Mickelson may skip Houston Open as fans will be present
Phil Mickelson says he is considering pulling out of the Houston Open due to health and safety reasons as fans will be present at the Masters tune-up event
NFL prepared to push back Super Bowl LV to March
The National Football League is ready to push back Super Bowl LV into March in the wake of the global Covid-19 pandemic, according to Green Bay Packers president Mark Murphy.
New roadmap for Indian football seeks to lead ISL, I-League clubs to financial stability
After years of wrangling, a new roadmap has established the new Indian Super League as the top tier of Indian football ahead of the older I-League. But while the relatively glamorous competition has already improved Indian football off the pitch, there are major challenges ahead as clubs who participate continue to suffer financial losses and big clubs on the outside are yet to commit. John Duerden reports.
Premier League takes pride of place on Peacock as NBCU’s key weapon in streaming wars
NBCUniversal is actively looking to utilize NBC Sports' premium properties to attract subscribers to its new streaming service and help differentiate the platform from its rivals in the crowded and competitive direct-to-consumer marketplace.
Dugout creates ‘Boost’ product to amplify club sponsorship campaigns
Digital media company Dugout has created a new product called 'Dugout Boost' aimed at helping club sponsors activate and add value to their sponsorships across Dugout’s global media network.
Vivo nets ceremonies inventory in Euro 2020 and 2024 sponsorship
Vivo, the Chinese smartphone manufacturer, has signed up as a sponsor of the rescheduled Uefa Euro 2020 tournament and also the Euro 2024 edition
Genoa fills sponsor slots with Banca Sistema and Synlab
Italian Serie A club Genoa has filled its front-of-shirt and sleeve sponsor positions with Banca Sistema and medical diagnostic provider Synlab respectively
EuroParcs consolidates main shirt rights at Feyenoord with one-year extension
Dutch holiday park group EuroParcs will take over the main shirt sponsorship rights to Dutch Eredivisie club Feyenoord from its recently-acquired Droomparken brand next season
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.
WATCH NOW: Technology, fan engagement, and data – writing the new rules of sponsorship
In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.
Going beyond the box score
How on-screen graphics are becoming the gateway to a new level of fan engagement through personalised access to data, merchandising and even second screen experiences.
Sapphire looking to uncover tech jewels
Michael Spirito, managing director of high-profile venture capital fund Sapphire Sport, discusses the current sports technology landscape with SportBusiness US Editor Eric Fisher.