English Premier League

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Signing Japanese international Takumi Minamino will be a boon for Liverpool's commercial activity in Asia, but the club's strategy to become number one in the region goes beyond a single signing. John Duerden reports.

English Premier League football club Newcastle United has signed supplements brand Totum Sport as its latest associate partner

Saudi Arabia is reportedly close to extending its presence in the global sports market with a £340m (€403.9m/$444.9m

English Premier League football club Newcastle United has signed regional airline Loganair as its latest associate partner

Premier League club Liverpool has signed Nike as its official kit supplier from the 2020-21 season for a basic fee of £30m (€35.3m/$39.5m) per season, SportBusiness understands.