Martyn Turze, consumer research account director at Publicis Sport & Entertainment, highlights 11 key points from the agency's internal discussions on pay-per-view Premier League matches conducted via the team’s Whatsapp group.
Signing Japanese international Takumi Minamino will be a boon for Liverpool's commercial activity in Asia, but the club's strategy to become number one in the region goes beyond a single signing. John Duerden reports.
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