English Premier League
British bank Barclays has increased its sponsorship investment across UK football through renewals of its deals with the Football Association (FA) and the Premier League
English Premier League club Everton has added to its regional betting sponsorship profile by signing betting operator i8.Bet as its exclusive betting partner in Asia
The Saudi owners of Premier league club Newcastle United will have to wait until at least the middle of next month before they are cleared to make new sponsorship deals by the Premier League clubs
English Premier League club Brentford will extend the life of this season’s Umbro-made home kit into next season, thereby saving its fans the expense of buying a new replica shirt.
Nova, the Greek pay-television broadcaster owned by United Media Group, has finalised its acquisition of exclusive Premier League rights in a six-year deal running to 2028
The Premier League has signed up oil lubricant provider Castrol to fill its final central sponsorship position in a multi-year deal which will begin in January 2022
The Premier League has initiated its broadcast rights sales process in Latin America and the Caribbean, inviting broadcasters to lodge their first-round offers by December 13
English Premier League club Tottenham Hotspur has seen its pre-tax losses rise by over £10m (€11.9m/$13.4m) to £80.2m,
Premier League side Manchester City FC has suspended its regional sponsorship deal with mysterious cryptocurrency start-up 3Key while it tries to establish more information about the company
Australian telco Optus has renewed its exclusive rights for the English Premier League for the next six seasons, in a deal running from 2022-23 to 2027-28
Manchester City has signed up the decentralised finance (DeFi) trading analysis and advisory technology company 3Key as a regional sponsor
Panini has agreed an extension to its Premier League official sticker and trading card licence
The outcome of the auction of US broadcast rights to the Premier League will not be known for at least another week after the tender process went to a second round
Czech billionaire Daniel Křetínský has completed the purchase of a 27-per-cent stake in West Ham United, the club has announced.
English Premier League clubs may decide to scrutinise every club sponsorship for owner-related influence in response to the takeover of Newcastle United by the Saudi Public Investment Fund (PIF)
English Premier League club Chelsea has made India-based sports travel and experience company DreamSetGo its first-ever ‘Official Indian Fan Experience Partner’.
Manchester City has extended its global sponsorship agreement with Chinese consumer appliances producer Midea