Sponsorship & Marketing
ITHF unveils interactive fan voting experience, BNP Paribas partnership
The International Tennis Hall of Fame has added a new interactive element to its fan voting initiative, which is being sponsored this year by French international banking group BNP Paribas
DraftKings signs exclusive deal with NFL Giants
Team-based deal extends aggressive run for gaming company
ODI sponsor Momentum to end Cricket South Africa deal
Financial services provider Momentum has revealed that it will not be renewing its one-day international sponsorship of the Cricket South Africa (CSA) national governing body when the deal expires next…
Vitality named Women’s FA Cup title sponsor in landmark deal
The English Football Association (FA) has signed up health and life insurance company Vitality as the title sponsor of the Women's FA Cup
Manchester City extends Nexen Tire sleeve sponsor deal
English Premier League (EPL) club Manchester City has signed a multi-year extension to its contract with tire manufacturer Nexen Tire
Brown targets more Asian sponsors for McLaren
McLaren Racing chief executive Zak Brown wants his team to secure more sponsors from Asia, believing brands from the region are under-represented on its roster
Eagles secure multiyear partnership with Fox Bet
The National Football League's Philadelphia Eagles have struck a multiyear partnership with Fox Bet, the sports betting brand created by Fox Sports and The Stars Group
Round-Up: Seven makes partial CA payment, iQiyi-Barcelona deal, LPGA Tour ‘Asia swing’ cancelled, and more
Australian commercial broadcaster Seven has made only a partial payment of a A$25m ($18.2m/€15.4m) instalment due in its media-rights deal with Cricket Australia.
CBS All Access to be rebranded as Paramount+ in 2021
CBS All Access, the streaming home of the Uefa Champions League and Europa League as well as the National Women's Soccer League in the United States, will be rebranded as Paramont+ in 2021
Nascar Truck Series given Camping World rebranding for 2021
Nascar's Truck Series will undergo a name change for 2021, reverting back to the Nascar Camping World Truck Series moniker from the current Gander RV & Outdoors Truck Series branding
Samsung strikes partnership with SoFi Stadium, Hollywood Park
Samsung has signed a multiyear, multifaceted partnership with SoFi Stadium and the surrounding 298-acre sports and entertainment district Hollywood Park
Uefa issues broadcast sponsorship services tender
Uefa, football’s European governing body, has today (Tuesday) launched a combined tender process for the provision of technical delivery services for broadcast sponsorship during coverage of its club a…
AC Milan continues to add new sponsors with Harmont & Blaine deal
Italian Serie A football club AC Milan has signed up apparel company Harmont & Blaine as the latest addition to its sponsorship portfolio
CampoBet signs Champions Hockey League sponsorship in Sweden
Cyprus-based betting operator CampoBet has signed a three-year sponsorship deal with the Champions Hockey League (CHL) – Europe's leading club ice hockey competition – in Sweden.
Backstop supplier Schelde Sports extends Fiba sponsorship
Dutch basketball equipment supplier Schelde Sports has agreed a new multi-year deal with the International Basketball Federation (Fiba)
St. Louis City partners with Elevate Sports ahead of MLS arrival
Major League Soccer expansion team St
Onur Yegenoglu | Covid-19 challenges pave the way for a true partnership approach
Onur Yegenoglu, head of sport at KIN Partners, says that while Covid-19 has had a hugely negative impact on the sports industry, there are numerous opportunities that have arisen out of the pandemic
Everton extend Fratelli Beretta deal, sleeve sponsor talks continue
English Premier League (EPL) club Everton has signed an extension to its sponsorship contract with Italian food brand Fratelli Beretta