Sponsorship & Marketing

Esports
Sponsorship & Marketing

Esports organisation Riot Games has signed up premium car brand Mercedes-Benz as the latest sponsor for its League of Legends series
Winter Sports
Sponsorship & Marketing

Sports betting provider bet-at-home has agreed a four-year contract to become the new presenting sponsor of Vierschanzentournee, the ski jumping showpiece otherwise known as the Four Hills Tournament
Rugby Union
Sponsorship & Marketing

French carmaker Renault has become a second-tier official partner of the French Rugby Federation (FFR) and its national rugby union teams
Football
Sponsorship & Marketing

Belgian football’s Pro League has signed an agreement with artificial intelligence-based sponsorship analytics platform GumGum Sports.
Tennis
Sponsorship & Marketing

Stella Artois will not return as the lead beer partner for the 2021 Australian Open because the brand is being offloaded by its owner, Japanese drinks group Asahi
Events

A consulting company working for the committee bidding to secure the 2020 Olympics hosting rights for Tokyo transferred $370,000 (€314,000) to Papa Massata Diack, the son of jailed ex-IAAF president L…
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization's official recovery technology partner
Football
Sponsorship & Marketing

French football club Paris Saint-Germain has signed up gambling brand 22Bet as a regional sponsor in Africa. The two-year agreement was facilitated on behalf of 22Bet by sports marketing agency Sportradar
Football
Sponsorship & Marketing

Qatar-based logistics company GWC has signed as the first regional supporter for the 2022 World Cup in Qatar
Football
Sponsorship & Marketing

Serie A club Inter Milan has contracted digital advertising company Aim Sports to introduce digital overlay technology at its San Siro Stadium from this season
Football
Sponsorship & Marketing

Ben Kensell, chief operating officer at Norwich City, tells Adam Nelson about how the commercial structure he has put in place offers the club a platform to bounce straight back after its relegation from the Premier League.
Cricket
Licensing & Merchandising

The International Cricket Council has begun the tender process to select a host country merchandise licensing partner and an online merchandise partner for the Men’s T20 World Cup next year, and the M…
Football
Sponsorship & Marketing

English Premier League club Newcastle United has signed a new shirt sleeve sponsorship with global investment house ICM.com in a two-season deal, from 2020-21 to 2021-22
Football
Sponsorship & Marketing

Italian Serie A club Bologna has signed up several new kit sponsors for the 2020-21 season
Cricket
Events

The 2020 Indian Premier League T20 cricket tournament got underway on Saturday in the United Arab Emirates, after a six-month delay due to the Covid-19 pandemic
Football
Sponsorship & Marketing

English Premier League club Aston Villa has signed Asian betting operator LT as the club’s new shirt sleeve sponsor.
Football
Sponsorship & Marketing

Mercedes-Benz dealer Trivellato Industriali has extended and expanded its relationship with Italian Serie A oufit Hellas Verona to become the club’s sleeve sponsor.
Football
Sponsorship & Marketing

Spanish football's LaLiga has added pizza delivery brand Telepizza as an official sponsor