Esports organisation Riot Games has signed up premium car brand Mercedes-Benz as the latest sponsor for its League of Legends series
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WrestleMania 37 relocates from LA to Tampa to ensure fan attendance
World Wrestling Entertainment has relocated the upcoming WrestleMania 37 from Los Angeles' SoFi Stadium to Raymond James Stadium in Tampa, Florida, to ensure fan attendance
Fifa report: Transfer market takes Covid-19 hit, but women’s game continues to grow
Football’s global transfer market took a Covid-19 hit in 2020 as spending in the men’s professional game was reduced to levels not seen since pre-2017, however the women’s game continued its growing activ…
Former Electronic Arts marketing executive Bunge joins Riot Games
Riot Games, the publisher behind the League of Legends title, has appointed former Electronic Arts executive Jason Bunge as its first chief marketing officer
Fnatic signs Lavazza as brand makes first foray into esports
Esports organisation Fnatic has signed up Italian coffee brand Lavazza to its sponsorship portfolio.
The London-based Fnatic will collaborate with Lavazza on a marketing campaign named 'Icons of Italy'
Riot Games backs out of sponsorship with Saudi city of Neom after fan backlash
Video game developer Riot Games has ended its sponsorship contract with Saudi Arabian city development project NEOM just one day after its announcement following a backlash against the deal from fans
Epic Games, Disney expand relationship to offer Fortnite players free Disney+ subscription
US video game and software developer Epic Games is expanding its relationship with the Walt Disney Co