Sponsorship & Marketing
LV= resumes connection with elite English cricket through new ECB deal
LV= General Insurance (LV= GI) has rekindled its association with elite cricket in England and Wales by agreeing a three-year deal to become the new official title sponsor of England’s men’s and women’s Tests …
Premiership Rugby extends with Land Rover in CSM-supported deal
Premiership Rugby has extended its long-term association with automotive manufacturer Land Rover
Liga MX adds Heineken’s Tecate to sponsorship portfolio
Flagship Mexican football division, the Liga MX, has signed up the Heineken-owned brand Tecate as its beer sponsor
FC Köln renews sleeve sponsorship deal with insurance firm DEVK
German Bundesliga football club 1. FC Köln has announced the extension of its sleeve sponsorship deal with DEVK, the Cologne-based insurance group.
StoneX fills lead sponsor role at Saracens in Pitch International-brokered deal
English rugby club Saracens has filled its headline sponsor designation with financial trading company StoneX in a deal brokered by sports marketing agency Pitch International
Sangster joins Logan’s sponsorship consultancy after leaving IMG
Georgie Sangster has taken up a role as account director at Logan Sports Marketing, the sponsorship consultancy set up by former Scotland rugby union star Kenny Logan, after leaving the IMG agency
NCAA poised to delay landmark vote on athlete compensation rules
The National Collegiate Athletic Association is widely expected to delay a potential landmark vote this week on legislation that would permit college athletes to cash in on their fame for the first time
KIN Partners promotes O’Sullivan to business strategy director
London-based sport and entertainment agency KIN Partners has promoted Tess O’Sullivan, its head of commercial partnerships, to the newly-created role of business strategy director.
Betano takes over from BMG on Atlético Mineiro shirt in disputed deal
Online sports betting platform Betano has taken over as the main shirt sponsor of Brazilian football club Atlético Mineiro in a move disputed by the former main sponsor, banking group BMG.
Chicago Fire to drop redesigned logo following fan backlash
Major League Soccer's Chicago Fire has announced it will drop its redesigned logo following the 2021 season following a backlash from club supporters
MansionBet sponsors British horse racing for another year
British horse racing will continue to benefit from the support of gambling operator MansionBet in 2021 through its renewed sponsorship of Arena Racing Company (ARC) and Jockey Club Racecourses (JCR)
Sheffield United adds Pulseroll as first-team supplier
English Premier League club Sheffield United has added muscle recovery equipment provider Pulseroll to its sponsorship portfolio for the remainder of the current season and the entirety of 2021-22
Peroni replaces Stella Artois as Australian Open beer sponsor
Premium beer brand Peroni has been named as the official beer of the Australian Open starting in 2021, replacing the the upmarket Stella Artois brand
Seattle Seahawks name Hyperice official recovery technology partner
Hyperice, the increasingly prominent recovery and performance technology company, has named the Seattle Seahawks as its second National Football League team partner in as many days
DraftKings, DRL strike betting deal
Upstart racing property continues rapid run of dealmaking
Tottenham signs Cinch as first ever sleeve sponsor
English Premier League club Tottenham Hotspur has signed online used car retailer Cinch as its first ever sleeve sponsor
Ziggo extends with Ajax for one year on same financial terms
Dutch telco Ziggo has extended its front-of-shirt sponsorship with Eredivisie football club Ajax for one year
St. Louis Blues among latest NHL teams to add helmet sponsors
A further series of National Hockey League teams have announced helmet sponsorships for the upcoming 2020-21 season.
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