HomeNewsSponsorship & MarketingFootballMexico

Liga MX adds Heineken’s Tecate to sponsorship portfolio

(Photo by Alfredo Lopez/Jam Media/Getty Images)

Flagship Mexican football division, the Liga MX, has signed up the Heineken-owned brand Tecate as its beer sponsor.

The multi-year contract will grant Tecate access to Liga MX logos, as well as team names and images, to support its marketing.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Related News

Football
Sponsorship & Marketing

The South American Football Confederation (Conmebol) and its exclusive commercial agency FC Diez Media have launched the sponsorship plan for the 2023-26 cycle of Conmebol club competitions
Football
Sponsorship & Marketing

The Spanish Football Federation (RFEF) has expanded its agreement with the Spanish government to promote food from the country to include a broad set of sponsorship rights
Football
Sponsorship & Marketing

The Mexican arm of Spanish financial services group BBVA has agreed a two-year extension to its title sponsorship of Liga MX, the top tier of Mexican domestic club football
Football
Events

Major League Soccer and Liga MX are replacing the 2022 Leagues Cup with a series of Showcase exhibition matches between the two leagues, SportBusiness can disclose.