Liga MX
Features
IMG signs with Liga MX as exclusive agency for global sponsorship
Liga MX, Mexico’s top-flight football competition, has appointed IMG as its exclusive commercial agency for global sponsorships until 2023.
Liga MX adds Heineken’s Tecate to sponsorship portfolio
Flagship Mexican football division, the Liga MX, has signed up the Heineken-owned brand Tecate as its beer sponsor
Liga MX side Santos Laguna sues Disney over alleged contract breach
The Walt Disney Company is being sued by Mexican Liga MX club Santos Laguna over allegations of contractual violation as a by-product of Disney’s 21st Century Fox acquisition in 2019.
Mediapro and Wave agree short-form content deal for Liga MX and WBSC events
Mediapro, the production and rights agency group, has reached a short-form content distribution deal with Wave, the sports social media content company, covering leading Liga MX football clubs and WBSC…