Heineken

Major League Soccer's DC United has announced a multi-year extension with beverage company Heineken, which sees the company become the official and exclusive beer sponsor of the club

Premium lager brand Heineken Silver has been named as the title sponsor of next year’s inaugural Formula 1 Grand Prix in Las Vegas.

The UK division of Dutch brewing group Heineken has agreed a multi-year sponsorship deal with Goodwood, the English estate which hosts horseracing showpiece the Goodwood Festival

Dutch beer brand Heineken has been announced as the title sponsor of the Australian Grand Prix, which returns to the Formula 1 calendar after a two-season absence in April

Beer giant Heineken is looking to take its ‘Greener Bar’ sustainable bar concept used in Formula E into stadium and fan zone environments next year, potentially including the 2022 Women’s Euro in Engla…

Heineken bottles will not be placed in front of Muslim players during press conferences at the ongoing Uefa European Championship after Paul Pogba last week removed a drink from view following France’s m…

Premier League football club West Ham United and the London Stadium, where it plays its home matches, have both signed an extension with Netherlands-based global beer company Heineken

Heineken-owned beer brand expands its presence in college football

Heineken USA has secured its first sponsorship deal with a National Football League team as the official import beer and hard seltzer partner of the Miami Dolphins and Hard Rock Stadium.

Spanish tennis player Rafael Nadal has signed a three-year global endorsement deal with ‘lifestyle’ beer brands Amstel Ultra and Amstel 0.0 – the first beer sponsorship agreed by the player. T

Flagship Mexican football division, the Liga MX, has signed up the Heineken-owned brand Tecate as its beer sponsor

Major League Soccer's New York City FC and Dutch brewing company Heineken have extended their partnership in a multiyear deal.

Title sponsorship is first and foremost a way of making consumers aware of a brand name, putting the brand into the mouths of fans as they talk about a team, competition or other property.

The Holland Heineken House is an all-round meeting place, office and famous party venue jointly organised by the Dutch brewer Heineken and the Dutch Olympic committee NOC*NSF. The House has been set up at every summer and winter Olympic Games since 1992 in Barcelona, and is opened up to visitors during the day to watch Olympic events on big screens amongst providing other entertainment.

Elisha Chauhan asks leading fan zone stakeholders how they organise their fan festivals and what makes them successful, including case studies of best practice, as well as how to manage safety and security at these mass participation events.