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‘Greener Bar’ wins plaudits as Heineken looks to widen sustainable event footprint

Tinie Tempah, Sir Jackie Stewart, Nico Rosberg and David Coulthard at the launch of the Heineken ‘Greener Bar’ ahead of the 2021 London E-Prix in July. (Photo: Heineken)

Beer giant Heineken is looking to take its ‘Greener Bar’ sustainable bar concept used in Formula E into stadium and fan zone environments next year, potentially including the 2022 Women’s Euro in England.

The 2021 Formula E season saw the first iteration of the ‘Greener Bar’ activation, part of Heineken’s position as a sustainability partner of the Formula E World Championship. The bar uses new building methods, materials and technologies to help reduce waste, water, emissions and energy usage at events.

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