Sponsorship & Marketing

Drone Racing
Sports Betting

Upstart racing property continues rapid run of dealmaking
Football
Sponsorship & Marketing

English Premier League club Tottenham Hotspur has signed online used car retailer Cinch as its first ever sleeve sponsor
Football
Sponsorship & Marketing

Dutch telco Ziggo has extended its front-of-shirt sponsorship with Eredivisie football club Ajax for one year
Ice Hockey
Sponsorship & Marketing

A further series of National Hockey League teams have announced helmet sponsorships for the upcoming 2020-21 season. The St
Football
Sponsorship & Marketing

Online printing company Flyeralarm has widened its sponsorship involvement in German football by becoming a co-partner of Bundesliga side Eintracht Frankfurt
Motorsport
Sponsorship & Marketing

US-based IT multinational Cognizant has been named as the new title sponsor of the Aston Martin Formula 1 team in a multi-year deal that will showcase Cognizant on the global stage
American Football
Sponsorship & Marketing

Hyperice, the increasingly prominent recovery and performance technology company, has taken another significant step to expand its brand presence by signing a multiyear partnership with the National Football…
Swimming
Sponsorship & Marketing

Emerging sportswear manufacturer Castore has reached an exclusive sportswear and apparel supply agreement with star swimmer Adam Peaty. The Englishman has signed a long-term deal with the UK-based company
Triathlon
Sponsorship & Marketing

The Super League Triathlon series has appointed specialist sponsorship and digital consultancy Sport Collective GV6 to support the development and implementation of its commercial strategy
Football
Sponsorship & Marketing

Japanese video game developer Konami has further enhanced its football sponsorship portfolio by agreeing a deal with Brazilian Campeonato Brasileiro Série A team Santos.
Events

The easing of the diplomatic rift between Qatar and Saudi Arabia was welcomed by Fifa president Gianni Infantino and may reopen talks about an expanded and more lucrative 48-team World Cup in the Middle…
American Football
Sponsorship & Marketing

The National Football League's Pittsburgh Steelers and American food company Kraft Heinz have extended their naming-rights partnership at Heinz Field for the 2021 season.
Football
Licensing & Merchandising

Global soccer icon David Beckham has agreed an exclusive autograph and memorabilia deal with leading sports and entertainment collectables company Panini America
Golf
Sponsorship & Marketing

Massachusetts-based wearable technology provider Whoop has been designated the official fitness wearable of the PGA Tour and PGA Tour Champions as part of a multiyear partnership.
Football
Sponsorship & Marketing

Australian A-League soccer champions Sydney FC have signed a shirt sleeve agreement with property services company Glad Group
Motorsport
Sponsorship & Marketing

Tributes have been paid to John Hogan, the former sponsorship chief for Philip Morris International and a leading light in Formula One sponsorship, who passed away on Sunday
Basketball
Sponsorship & Marketing

The Chinese Basketball Association has announced that it has finalised its reclamation of the sale of commercial rights to its national basketball teams, thus ending its long-running partnership with the…
Football
Sponsorship & Marketing

Manchester City Women's Football Club has signed up Italian fashion house Salento Creazioni Moda as a sponsor of its women’s team.