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Peroni replaces Stella Artois as Australian Open beer sponsor

(Photo by Clive Brunskill/Getty Images)

Premium beer brand Peroni has been named as the official beer of the Australian Open starting in 2021, replacing the the upmarket Stella Artois brand.

Peroni will appear on the roster instead of Stella Artois because of a condition imposed by Australia’s competition authorities in the buyout of Stella Artois’ parent company Carlton & United Breweries (CUB) by Japanese beer group Asahi.

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