Fan Engagement
Premier League clubs show the value in community service
In the commercial battleground of English football, clubs are investing time and money in establishing community and CSR initiatives without any realistic prospect of a tangible return on investment. SportBusiness asks why, through the lens of three examples from the Premier League.
Phoenix Open will no longer announce attendance
Last year's Waste Management Phoenix Open golf tournament set several attendance records, including the biggest single-day attendance and overall attendance for the tournament
F1 announces Melbourne launch event
Formula One has announced that the 2019 season will get underway with its first ever launch event, in downtown Melbourne on March 13, ahead of the Australian Grand Prix
Instagram delivers Olympic Sports Federations the best engagement, report claims
Social media platform Instagram may not deliver the largest audiences but is where Olympic Sports Federations find the most engagement, according to a new report
NHL confirms puck and player tracking for next season
NHL commissioner Gary Bettman has confirmed that puck and player tracking is coming to the league next season
Tropicana Field to become first cashless sports venue in North America
Tropicana Field, the home of the Tampa Bay Rays, will this year become the first cashless sports venue in North America
Golden Knights to raise some ticket prices for 2019-20
The Vegas Golden Knights have been a hit on the ice in their first two seasons of NHL play. Now some season-ticket holders are in for an increase in ticket prices
Secondary-market ticket prices for Super Bowl LIII falling – for now
The line-up of the Los Angeles Rams and New England Patriots at Super Bowl LIII has drawn little excitement for secondary-market tickets, with just over a week to go to the marquee game
Detroit Tigers move toward mobile-only ticketing for 2019
The Detroit Tigers are going paperless with the franchise's ticketing. The MLB team will join the increasing number of teams going exclusively to mobile apps for entry to games
Real Madrid, Ronaldo and Premier League top online brands in China says Mailman report
Real Madrid have been voted the top football club online in China in the 2019 edition of Mailman’s Red Card report.
NHL plans esports tie-in for All-Star weekend
The NHL has announced that it will host a major esports event during its All-Star weekend as it continues to target a younger demographic through videogames
FC Barcelona makes women’s football the core of its US commercial drive
LaLiga club wants NWSL franchise to activate sponsors and ‘be different’ from rivals
North American commercial partners brought in $99m of club’s $1bn revenue in 2017-18
Cancelled Miami ga
F1 records TV and digital audience growth for second consecutive season
Formula One reached 490.2 million unique viewers across traditional broadcast TV worldwide during its 2018 season, according to new figures released by the rights-holder
Concerns US government shutdown could impact Super Bowl are growing
According to several published reports, concerns are growing that the US government shutdown could negatively impact travel and security preparations for next month's Super Bowl in Atlanta
Arsenal freezes prices on general admission and club level seats
Arsenal FC have announced that for the fifth successive season they will not raise ticket prices in general admission. Club level seats will continue at the same price next season as well
Wizards plan West Ham crossover and female basketball clinics for NBA London game visit
• Wizards District Gaming planning match against West Ham esports team
• Activations scheduled with global partner Alibaba
• Back home, NBC telecast prepares US audiences for in-play betting
When
Rakuten to make two Japanese baseball arenas cashless
Japanese e-commerce company Rakuten has announced that Rakuten Seimei Park Miyagi and Noevir Stadium Kobe will be fully cashless from this season.
Dallas Fuel ‘hopeful’ of making money from inaugural Overwatch home fixture
The Dallas Fuel are confident they will sell out the inaugural 'home' fixture in Overwatch League history – but are uncertain if they will make money from the weekend.