• Wizards District Gaming planning match against West Ham esports team • Activations scheduled with global partner Alibaba • Back home, NBC telecast prepares US audiences for in-play betting When
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Nike replaces ISC at AFL’s Sydney Swans to complete kit rebrand
Sports brand Nike has upgraded its association with the Australian Football League’s Sydney Swans to become the team’s kit and footwear sponsor.
Indianapolis’ NBA All-Star weekend rescheduled for 2024
Indianapolis will now host the NBA All-Star weekend in 2024, after the league confirmed it is formally rescheduling the city’s plans to stage the 2021 edition as a result of the Covid-19 pandemic.
Global relevance | How the Philly 76ers are using acquisitions to expand internationally
The formation of Harris Blitzer Sport and Entertainment last year brought the sports assets of American billionaires Joshua Harris and David Blitzer together into one holding company. Chief executive Scott O’Neil, president Hugh Weber and the Sixers’ president of business operations Chris Heck spoke to Ben Cronin about the company's aspirations the day after the NBA London game.
NBA India Games 2019 expected to be ‘landmark moment for basketball in India’
Sacramento Kings and Indiana Pacers taking part in league's first pre-season games in country
Mumbai-born Kings owner Vivek Ranadivé played 'critical role' in making event become a reality
Sacramento Kings expand digital presence with Discord partnership
The National Basketball Association's Sacramento Kings have expanded their digital presence by debuting a server on leading gaming chat platform Discord
Liga ACB extends Genius data deal, announces tie-up with WSC Sports
Liga ACB, the top tier of Spanish basketball, has extended its exclusive official data partnership with Genius Sports Group
Round-Up: Bayern irks Chinese fans, Kohli has biggest Asian Instagram following, India proposes BRICS Games, and more
The former US ambassador to Singapore Kirk Wagar has resigned from the board of Axington, a firm linked to Bellagraph Nova Group, the company claiming to be bidding for English football club Newcastle…
NBA creates betting-focused telecasts
Alternate broadcast will feature odds, expert analysis
Riot Games on a mission to turn 100m-plus League of Legends players into viewers
Luxury brands and streaming platforms are desperate to tap into more of League of Legends' 100m-plus player base, but making them accessible is a challenge even for the game's publisher, Riot. Callum McCarthy reports.
Data deal adds new dimension to Stats Perform’s WTA agreement
SportBusiness speaks to Alex Rice, chief rights officer at Stats Perform, about the sports data and analytics company's recent deal with the Women's Tennis Association, and what the agreement aims to accomplish.
R&A keeps faith in sponsors and strategy in turbulent year
The R&A’s maintenance of event cancellation insurance “slightly eased” the burden of lost income from the cancellation of this year’s Open and Senior Open
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Education webinar | Creating the next generation of sports leaders
Today’s sports sector demands a wide range of business, financial and technical skillsets from executives. In this recording of a webinar SportBusiness ran on November 5, leaders of university programmes and industry employers consider how the education sector is developing to meet these demands