Wizards plan West Ham crossover and female basketball clinics for NBA London game visit

The formation of Harris Blitzer Sport and Entertainment last year brought the sports assets of American billionaires Joshua Harris and David Blitzer together into one holding company. Chief executive Scott O’Neil, president Hugh Weber and the Sixers’ president of business operations Chris Heck spoke to Ben Cronin about the company's aspirations the day after the NBA London game.

At the heart of the popularity of the NBA is how the organisation drives its social media strategy by engaging players and attracting younger audiences.