• Wizards District Gaming planning match against West Ham esports team • Activations scheduled with global partner Alibaba • Back home, NBC telecast prepares US audiences for in-play betting When
Global relevance | How the Philly 76ers are using acquisitions to expand internationally
The formation of Harris Blitzer Sport and Entertainment last year brought the sports assets of American billionaires Joshua Harris and David Blitzer together into one holding company. Chief executive Scott O’Neil, president Hugh Weber and the Sixers’ president of business operations Chris Heck spoke to Ben Cronin about the company's aspirations the day after the NBA London game.
NBA turns South Korean fashionistas into basketball fans with MK Trend partnership
NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans
LA Clippers, Bally Sports unveil NBA playoff game “Kids Cast”
The National Basketball Association's Los Angeles Clippers will air a special kids-focused simulcast of their NBA playoff game against the Dallas Mavericks on June 2 on regional sports network Bally Sports …
NBA develops new ‘That’s Game’ global brand campaign
New marketing effort spotlights intensity of league's competition, cultural impact
Bucks offering Covid-19 vaccine for fans who attend Nets game on May 2
The National Basketball Association's Milwaukee Bucks are partnering with the Milwaukee Health Department to enable fans who are 16 and older get their first dose of the Pfizer Covid-19 vaccine at Fiserv F…
NBA, Reddit secure content and ad sales partnership
The National Basketball Association and message board platform Reddit have struck a content and ad sales partnership, which includes a series of AMAs (Ask Me Anything) with NBA stars
Mark Tatum on the NBA’s pursuit of global growth
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Mark Tatum, National Basketball Association deputy commissioner and chief operating officer. Eric and Chris also discuss the National Football League’s developing plans in Germany, Major League Baseball’s rising on-field integrity and competition issues, heightened activity in the global data market, and recommended expansion for the College Football Playoff.
Sabran: CAA Eleven has exceeded Euro 2020 sponsorship sales target
On the eve of Euro 2020, Uefa's head of sponsorship and licensing, Guillaume Sabran, tells SportBusiness that its sponsorship agency for national team events, CAA Eleven, has exceeded its sales targets for the delayed tournament.
‘We have to be relevant in football’ | The making of TikTok’s Euro 2020 deal
TikTok’s head of marketing for the EMEA region, James Rothwell, has said the video-sharing platform’s sponsorship of Uefa Euro 2020 is likely to be the precursor to further marketing deals in football. Ben Cronin reports.
Bali United integrates Indonesian micro-retail ‘warungs’ into sponsorship business
Bali United has built a network of thousands of micro-retailers, amplifying its work with sponsors and creating new revenue opportunities.