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Rakuten to make two Japanese baseball arenas cashless

Japanese e-commerce company Rakuten has announced that Rakuten Seimei Park Miyagi and Noevir Stadium Kobe will be fully cashless from this season.

The arenas are the respective homes of baseball team Tohoku Rakuten Golden Eagles and J1 League soccer club Vissel Kobe, which Rakuten own.

Fans will be able to purchase tickets, concessions, merchandise and other items with Rakuten Pay, which allows for payment through smartphones, and Rakuten Edy, a pre-paid smart card, as well as credit cards.

“By creating opportunities for fans to experience cashless payments at sporting events, Rakuten hopes not only to reduce the stress related to making payments for fans, but also to promote the adoption of cashless payments across the country,” Rakuten said in a press release.

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