Japan

Basketball
Sponsorship & Marketing

Japanese car manufacturer Nissan has been unveiled as a sponsor of the pre-season matches between National Basketball Association (NBA) franchises Golden State Warriors and Washington Wizards in Japan
Baseball
Sponsorship & Marketing

Japanese logistics firm Nippon Express has been announced as a global sponsor of the World Baseball Classic
Football
Sponsorship & Marketing

Japan’s number one beer brand Asahi Super Dry has signed as a new global sponsor of City Football Group (CFG), including Premier League champions Manchester City.
Football
Media

The J.League, the organising body of the top two domestic football leagues in Japan, has unveiled media rights agreements with Nigerian group Sporty Internet at Thai football club BG Pathum United
Football
Media

Streaming platform DAZN has acquired non-exclusive rights in Japan for the Portuguese Primeira Liga in a deal covering at least the 2022-23 season
Football
Media

DAZN has acquired exclusive streaming rights in Japan for French Ligue 1 football in a deal covering at least the 2022-23 season
Football
Events

German Bundesliga football club Eintracht Frankfurt will play friendlies against Japanese J.League clubs Urawa Reds and Gamba Osaka during a tour of Japan in November
Tennis
Sponsorship & Marketing

IMG will continue to market the global sponsorship rights for the Japan Open tennis tournament after extending its long-running commercial agreement with the Japan Tennis Association (JTA) until 2027
Motorsport
Events

Singapore has replaced Japan as the host of the seventh race of this year’s W Series season after organisers of the all-female motorsport series moved the event due to “unforeseeable operational challenges”. T
Rugby Union
Finance & Law

Japanese telco NTT has created a new rugby-focused business, NTT Sports X, and reorganised its two rugby union teams, renaming and putting a focus on its highest-ranked team, now called Urayasu D-Rocks
Football
Fan Engagement

Paris St-Germain has created a 'lifestyle brand' in Japan that goes beyond football, into fashion and culture
Premium
Football
Media

Japanese streaming platform Abema will show 114 live matches from the English Premier League during the upcoming 2022-23 season under a sublicensing deal with sports streaming service SPOTV Now, the master…
Baseball
Licensing & Merchandising

The World Baseball Softball Confederation (WBSC) has appointed Japanese entertainment conglomerate Konami to create a new baseball video game and develop an international baseball esports competition
Multiple Sports
Events

Tokyo, host of last year’s summer Olympic and Paralympic Games, has replaced New York at the top of Burson Cohn & Wolfe (BCW)’s annual ‘Ranking of Sports Cities’. It
Football
Media

Chinese streaming platform Migu and Japanese broadcaster Fuji TV have acquired rights to this month's East Asian Football Federation E-1 Football Championships
Football
Media

DAZN has acquired media rights in Japan to the inaugural edition of the Soccer Champions Tour
Football
Media

Streaming service SPOTV Now has acquired media rights in Japan for Scottish Premiership football in a deal beginning with the upcoming 2022-23 season