Japan

Football
Media

Broadcast rights to the Premier League and the FA Cup are being sold together in Japan and South Korea, some of the first international territories in which the rights have been bundled, SportBusiness…
Baseball
Sponsorship & Marketing

The arrival of a third Japan-linked sponsor for the Los Angeles Dodgers since the signing of superstar Shohei Ohtani is adding new commercial impetus for the Major League Baseball side.
Baseball
Events

Sadayuki Sakakibara, commissioner of Japan’s Nippon Professional Baseball, has revealed that the opening games of next year’s Major League Baseball season will be held in the country.
American Football
Events

The National Football League wants to play more fixtures in new markets as part of the doubling of its international series to eight games in 2025, with France and several Asian countries atop its list. 
Golf
Media

Broadcast deals in Australia, Japan and South Korea have been secured for golf’s TGL as the high-profile indoor league prepares to make its long-awaited debut at the start of 2025.
Multiple Sports
Media

Abema, the Japanese streaming platform, has struck a sports content partnership with Wowow, the pay-television broadcaster in the country.
Athletics
Sponsorship & Marketing

World Athletics has named the nutritional supplements and snacks company Morinaga as the sixth Japanese sponsor of the World Athletics Championships to be held in Tokyo in 2025.
Mixed Martial Arts
Media

Japanese streaming company U-Next has further bolstered its mixed martial arts portfolio by agreeing a multi-year rights deal with US promotion the Professional Fighters League (PFL).
Multiple Sports
Industry Moves

DAZN has hired Yu Sasamoto as chief executive of its Japan business, one of the global subscription streaming service's most important markets
Football
Media

Live coverage of Dutch football's Eredivisie is to return to Japanese television screens this month after the IMG agency secured an agreement with commercial broadcaster Fuji TV
Motorsport
Events

Formula 1’s Japanese Grand Prix will continue to take place at the Suzuka Circuit until 2029, with the new five-year deal marking the motor-racing series’ latest long-term hosting agreement in Asia.
Football
Media

DAZN and Japan’s J. League have struck a new rights agreement that encompasses the third-tier Meiji Yasuda J3 League, as the sports broadcaster ups its subscription price in the country for the third consecutive year.
Football
Media

The Dutch Eredivisie remains off television screens in Japan, with commercial broadcasters Fuji TV and TV Asahi picking up news access rights only, SportBusiness has learned
Motorsport
Events

Formula E has announced an agreement is in place to return to the streets of Tokyo in 2025, despite having yet to stage a race in the Japanese capital
Football
Sponsorship & Marketing

Real Sociedad has ended its search for a main shirt sponsor, agreeing a multi-faceted deal with Japaese conglomerate Yasuda Group.
Multi-sport
Events

The northern Japanese city of Sapporo has decided to give up on its bid to host the 2030 Winter Olympics and Paralympics amid rising public distrust over corruption scandals connected to the 2020 Tokyo…
Boxing
Events

Matchroom Boxing is making a move into Japan, after signing an agreement with Rakuten Ticket, Inc and Never Say Never (NSN), a sports entertainment and marketing company
Basketball
Sponsorship & Marketing

The commercial success of the upcoming Fiba Basketball World Cup in south-east Asia will ensure the sport’s governing body breaks even for the four-year cycle despite the devastating impact of the global p…