Japan

Japanese logistics firm Nippon Express has been announced as a global sponsor of the World Baseball Classic

Japan’s number one beer brand Asahi Super Dry has signed as a new global sponsor of City Football Group (CFG), including Premier League champions Manchester City.

The J.League, the organising body of the top two domestic football leagues in Japan, has unveiled media rights agreements with Nigerian group Sporty Internet at Thai football club BG Pathum United

Streaming platform DAZN has acquired non-exclusive rights in Japan for the Portuguese Primeira Liga in a deal covering at least the 2022-23 season

DAZN has acquired exclusive streaming rights in Japan for French Ligue 1 football in a deal covering at least the 2022-23 season

German Bundesliga football club Eintracht Frankfurt will play friendlies against Japanese J.League clubs Urawa Reds and Gamba Osaka during a tour of Japan in November

IMG will continue to market the global sponsorship rights for the Japan Open tennis tournament after extending its long-running commercial agreement with the Japan Tennis Association (JTA) until 2027

Singapore has replaced Japan as the host of the seventh race of this year’s W Series season after organisers of the all-female motorsport series moved the event due to “unforeseeable operational challenges”. T

Japanese telco NTT has created a new rugby-focused business, NTT Sports X, and reorganised its two rugby union teams, renaming and putting a focus on its highest-ranked team, now called Urayasu D-Rocks

Paris St-Germain has created a 'lifestyle brand' in Japan that goes beyond football, into fashion and culture
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Japanese streaming platform Abema will show 114 live matches from the English Premier League during the upcoming 2022-23 season under a sublicensing deal with sports streaming service SPOTV Now, the master…

The World Baseball Softball Confederation (WBSC) has appointed Japanese entertainment conglomerate Konami to create a new baseball video game and develop an international baseball esports competition

Tokyo, host of last year’s summer Olympic and Paralympic Games, has replaced New York at the top of Burson Cohn & Wolfe (BCW)’s annual ‘Ranking of Sports Cities’. It

Chinese streaming platform Migu and Japanese broadcaster Fuji TV have acquired rights to this month's East Asian Football Federation E-1 Football Championships

DAZN has acquired media rights in Japan to the inaugural edition of the Soccer Champions Tour

Streaming service SPOTV Now has acquired media rights in Japan for Scottish Premiership football in a deal beginning with the upcoming 2022-23 season

World Athletics has selected Tokyo to host its World Championships in 2025, with the Japanese capital beating rival bids from Nairobi, Silesia and Singapore