Fiba readies ‘most successful’ commercial World Cup as it completes road to recovery

(Photo by Lintao Zhang/Getty Images)
(Photo by Lintao Zhang/Getty Images)

The commercial success of the upcoming Fiba Basketball World Cup in south-east Asia will ensure the sport’s governing body breaks even for the four-year cycle despite the devastating impact of the global pandemic and the war in Ukraine on its finances over the period, secretary general Andreas Zagklis has declared.

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