Fan Engagement
NBA 2K League to go on the road in second season
The NBA 2K League will take at least one of its events on the road in the coming season, managing director Brendan Donohue announced on Tuesday evening
Mercedes-Benz Stadium going cashless and further dropping concessions prices
Mercedes-Benz Stadium, the home of the Atlanta Falcons and Atlanta United, is going cashless from this weekend, it has been announced
Ovechkin moves to the top of NHL jersey sale table
Alex Ovechkin's heroics in leading the Washington Capitals to the 2018 Stanley Cup has helped place the superstar to the top of jersey sales for the 2018-19 season
Beware the Big Eventer
The rise of the Big Eventer is the sports business story of the last decade.
FC Cincinnati crosses 20,000 season-ticket sales milestone
FC Cincinnati has cleared 20,000 season ticket sales ahead of its inaugural season in MLS
Orlando City open first MLS/NWSL-themed pub at major airport
Orlando City SC has launched City Pub the first MLS and NWSL themed-pub in a major North American Airport. The City Pub, a full-service restaurant and pub opened this week at Orlando International Airport
Esports is a ‘weak spot’ for MLB, admits Manfred
Major League Baseball (MLB) commissioner Rob Manfred has admitted that the MLB is lagging behind other major professional sports leagues in the United States in regards to esports, saying: "It has kind…
Monumental gets gambling head start with Wizards betting broadcasts
'Predict the Game’ telecasts on NBC Sports Washington aim to engage fans and gamblers
Broadcasts are also pilots for 'totally synchronised' sports betting programming
M-is: Using Technology to engage all at Grassroots
In association with M-is
Syracuse breaks NCAA on-campus attendance record
Syracuse University broke the NCAA Men's Basketball attendance record for a single game on a college campus on Saturday. The Syracuse-Duke game in ACC Conference play was attended by 35,642 fans
PGA Tour may reduce weekend field sizes
The PGA Tour is taking a look at changing the size of its weekend fields to increase the intensity of the competition during its tournaments
Alliance of American Football’s growing pains continue
The Alliance of American Football continued its mixed start, with some disappointing attendances in its second round of fixtures at the weekend
MLB to implement 20-second pitch clock in spring training
In the latest effort to speed up the game, Major League Baseball will introduce a 20-second pitch clock during spring training, with the idea of ultimately implementing it during the 2019 regular season.
49ers draw on SAP partnership to improve fan experience in real time
The ‘Executive Huddle’ – the SAP-powered venue-management platform at Levi’s Stadium – has put the NFL’s San Francisco 49ers at the forefront of fan experience management and shows how far partnerships between tech companies and rights-holders can go beyond sponsorship.
F1 engages CAA-GBG for licensing venture
Formula One has agreed a partnership with brand management company CAA-GBG Global Brand Management Group, with the venture set to focus on growing the motor racing championship’s global audience and i…
LaLiga should play three games abroad a year, says FC Barcelona president
FC Barcelona president Josep Maria Bartomeu has declared he wants to see a minimum of three LaLiga fixtures played abroad each year – North America, the Middle East and Asia – to improve the league's globa…
Red Bull Arena given series of upgrades to improve fan experience
Red Bull Arena, the home of MLS team New York Red Bulls, will be given a series of enhancements aimed at significantly improving the fan experience.
Nascar track owner brings lottery game to races
Speedway Motorsports Inc., the owner of Charlotte Motor Speedway and several other Nascar tracks, is looking to engage fans by bringing a lottery game based on live races to its venues