In the commercial battleground of English football, clubs are investing time and money in establishing community and CSR initiatives without any realistic prospect of a tangible return on investment. SportBusiness asks why, through the lens of three examples from the Premier League.
Premier League clubs show the value in community service
In the commercial battleground of English football, clubs are investing time and money in establishing community and CSR initiatives without any realistic prospect of a tangible return on investment. SportBusiness asks why, through the lens of three examples from the Premier League.
HALEWOOD, ENGLAND - OCTOER 24: (EXCLUSIVE COVERAGE) Mason Holgate and Jordan Pickford take part in the Everton in the Community event at USM Finch Farm on October 24, 2018 in Halewood, England. (Photo by Everton FC via Getty Images)
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