In the commercial battleground of English football, clubs are investing time and money in establishing community and CSR initiatives without any realistic prospect of a tangible return on investment. SportBusiness asks why, through the lens of three examples from the Premier League.
The Premier League waits for sun to shine on chilly UK media market
The Premier League usually auctions its domestic media rights halfway through its three-season cycle, but Covid has uprooted its plans. Callum McCarthy examines the likely bidders and the league's hopes for an uplift in the value of the rights.
LaLiga and Bundesliga aim to make inroads on Premier League’s Asian dominance
The Premier League has long been the top international football league in Asia. As the 2019-20 season begins, SportBusiness Asia spoke to the Asian offices of Spain’s LaLiga and Germany’s Bundesliga about their work to challenge the English league’s position.
Recast makes UK football move with Hibs content deal
Recast, the new direct-to-customer video platform that operates on a micropayment basis, has signed one of its first football clubs to a content-sharing agreement in a deal announced with Scotland’s H…
Malaysian Football League launches first app
The Malaysian Football League is set to release its first domestic football app, which is to be named Shoot!
OneFootball rights strategy focused on markets with established customer base
The strategy adopted by OneFootball in acquiring live rights is firmly based on opportunities in markets where the football-based media platform has already established a strong customer base through its…
Atlético Madrid hires Sportfive to boost market presence in China, North America
The Sportfive agency has been mandated by LaLiga outfit Atlético de Madrid to increase its market presence internationally, most notably in China and North America.