Premier League clubs show the value in community service
In the commercial battleground of English football, clubs are investing time and money in establishing community and CSR initiatives without any realistic prospect of a tangible return on investment. SportBusiness asks why, through the lens of three examples from the Premier League.
HALEWOOD, ENGLAND - OCTOER 24: (EXCLUSIVE COVERAGE) Mason Holgate and Jordan Pickford take part in the Everton in the Community event at USM Finch Farm on October 24, 2018 in Halewood, England. (Photo by Everton FC via Getty Images)
After years of wrangling, a new roadmap has established the new Indian Super League as the top tier of Indian football ahead of the older I-League. But while the relatively glamorous competition has already improved Indian football off the pitch, there are major challenges ahead as clubs who participate continue to suffer financial losses and big clubs on the outside are yet to commit. John Duerden reports.
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.