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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
New roadmap for Indian football seeks to lead ISL, I-League clubs to financial stability
After years of wrangling, a new roadmap has established the new Indian Super League as the top tier of Indian football ahead of the older I-League. But while the relatively glamorous competition has already improved Indian football off the pitch, there are major challenges ahead as clubs who participate continue to suffer financial losses and big clubs on the outside are yet to commit. John Duerden reports.
Amazon-Premier League deal shows tech giant still learning
The agreement the Premier League struck in June with Amazon for one of two packages of rights unsold in its January auction – telco BT picked up the other – has to be one of the most important ever.
Chicago Fire unveils new badge, brand identity ahead of Soldier Field move
Major League Soccer team Chicago Fire has unveiled a comprehensive brand refresh, which includes a new logo and a tweak of its name, ahead of a move to Soldier Field in 2020
Borussia Dortmund hires DAZN for Southeast Asia social media campaign
DAZN Media, a wing of the DAZN sports OTT platform, is creating a social media content campaign for German Bundesliga club Borussia Dortmund, aimed at fans in Thailand, Vietnam and Indonesia
Ibrahimovic exit from LA Galaxy leaves MLS without its biggest star
Major League Soccer will be without some significant star power in 2020 after Zlatan Ibrahimovic and the Los Angeles Galaxy "agreed to mutually part ways".
"I came, I saw, I conquered
Eintracht Frankfurt’s New York office to open in January 2020
Bundesliga club Eintracht Frankfurt plans to open its regional office in New York City in January 2020, SportBusiness has been told.
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Best Partnership of the Year by SportBusiness Award – Real Madrid And Emirates
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.