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China’s vision for sport changes under new political and economic imperatives
The Chinese State Council’s September revision of the country’s sports strategy includes changes that will be critical to note for domestic and overseas sports industry players. Sports industry academic Daniel Zhang analysed the new plan for SportBusiness.
BWF and Total’s para-badminton partnership shows the way forward for parasport
Parasport hasn’t always been able to garner the sponsorship it needs, despite the best efforts of its international and regional organisers. Total’s sponsorship of BWF’s Para-Badminton World Championships is a good case-study of how a win-win solution can be found.
The NBA’s burnt bridges in China won’t be mended easily
Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. In
Q&A | Chrissy Fice, brand director, Vitality UK
Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Premier League clubs vote to drop title sponsor category
English Premier League clubs have voted to remove the League's title sponsor category once Barclays existing deal expires at the end of the 2016/17 season.
Sky looking to the future with YouTube Premier League highlights
SportBusiness talks to YouTube’s head of sport EMEA, Tomos Grace about Sky Sports' recent decision to make Premier League match highlights available on YouTube.
Start-up deals kick-start Uefa’s innovation drive
Football’s European governing body Uefa has signed partnerships with three media and technology start-ups and launched its own Open Innovation platform.
Zlatan Ibrahimovic tops MLS jersey sales for second successive season
Los Angeles Galaxy striker Zlatan Ibrahimovic has finished the 2019 season with the top-selling player jersey in Major League Soccer for the second consecutive year
Iranian women attend first football match in 40 years
For the first time in 40 years, Iranian women have attended a home men's national football team match
New England Revolution, Inter Miami establish USL League One affiliate teams
Major League Soccer franchises New England Revolution and Inter Miami CF will set up affiliate teams in the third-tier USL League One in 2020
BWF and Total’s para-badminton partnership shows the way forward for parasport
Parasport hasn’t always been able to garner the sponsorship it needs, despite the best efforts of its international and regional organisers. Total’s sponsorship of BWF’s Para-Badminton World Championships is a good case-study of how a win-win solution can be found.
The NBA’s burnt bridges in China won’t be mended easily
Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. Industry insiders in China tell SportBusiness about Chinese sentiment on the ground.
Asia on the radar
Sportradar is embarking on a series of new partnerships in Asia, as it seeks growth in what will be its third major geographical business region after Europe and the US. The company’s managing director of sports partnerships, David Lampitt, sat down with SportBusiness at the recent All That Matters conference in Singapore to explain the company’s plans for Asian markets.
Q&A | Chrissy Fice, brand director, Vitality UK
Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.