Fan Engagement
Louisville NWSL team may get name change
Louisville City FC is reconsidering the name of its National Women's Soccer League team, Proof Louisville FC
NBC Sports to broadcast ePremier League Invitational Tournament
NBC Sports has picked up the United States broadcasting rights to the English Premier League's new competitive gaming tournament, the ePremier League Invitational Tournament.
Nascar begins to expand audience with iRacing Pro Invitational Series
Nascar's newly developed iRacing Pro Invitational Series after several initial races is proving to be a powerful tool in reaching fans who had not previously followed the organization.
NBA signs multi-faceted technology partnership with Microsoft
The National Basketball Association has signed a multiyear, multi-faceted partnership with technology giant Microsoft aimed at elevating the fan experience and how consumers interact with the league, in…
NBA H-O-R-S-E competition proves mixed success due to “unique” logistical challenges
Individual shooting competition was a bold and innovative attempt to stage a rare non-esports competition to keep fans engaged amid the hiatus but various weather and WiFi issues prove problematic. Bob Williams reports.
Fanatics’ Rubin creates large-scale fundraising effort
Executive creating $100m campaign for Covid-19 relief
National Lacrosse League takes financial hit from sports shutdown but expands digital presence
The indoor lacrosse league, like other US sports properties, has taken a sizable blow from the ongoing Covid-19 pandemic. But it is looking to adapt quickly to change. Bob Williams reports.
Italian and German football behind closed doors ‘until 2021’
Although plans for football to resume in Italy and Germany by the end of next month are in progress, supporters could have to wait until 2021 to be allowed back in to stadiums
Major League Soccer, Fox Sports partner for new esports competition
Major League Soccer is teaming up with domestic broadcast partner Fox Sports to create a new esports competition, which is designed to help fill the sports competition void amid the global Covid-19 pandemic
MLB, MLBPA create players-only esports league
New gaming competition follows quickly developing movement across the sports industry
Manchester City and Onefootball agree editorial content tie-up
The English Premier League's Manchester City has become the first club to sign up to distribute its editorial content on football media platform Onefootball
NBA announces participants and format for H-O-R-S-E tournament
The National Basketball Association has announced the participants and format for the H-O-R-S-E shooting competition it is staging to help fill the sports competition void amid the ongoing Covid-19 shutdown
TUDN, Liga MX team up for player-only esports competition
TUDN, the United States-based Spanish-language sports network, has teamed up with Liga MX to broadcast the Mexican top-flight league's new esports competition, the “eLiga MX by BBVA Tournament."
NBA looks to stay ‘connected and engaged’ with fans via players-only esports tournament
The NBA has become the latest major sports organization to turn to esports as a means to help fill the void amid the sports shutdown. Bob Williams reports
Arsenal to expand short-form content output in Blackbird tie-up
Arsenal Football Club has announced an agreement with cloud video editing platform Blackbird, which will see the two collaborate on a range of short-form digital content
Vancouver Whitecaps go global with multilingual Twitter accounts
Major League Soccer's Vancouver Whitecaps have made a move to extend their global reach by debuting a series of new Twitter accounts in multiple different languages
NHL creates new fan-engagement initiatives amid sports shutdown
The National Hockey League is creating two new fan-engagement initiatives in a bid to stay active and keep supporters engaged amid the sports shutdown caused by the global Covid-19 pandemic