Individual shooting competition was a bold and innovative attempt to stage a rare non-esports competition to keep fans engaged amid the hiatus but various weather and WiFi issues prove problematic. Bob Williams reports.
NBA’s Adam Silver looks to implement sweeping change from place of relative stability
In an interview with SportBusiness' US Editor Eric Fisher, the NBA commissioner weighs in on the numerous issues of the day.
The NBA’s burnt bridges in China won’t be mended easily
Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. Industry insiders in China tell SportBusiness about Chinese sentiment on the ground.
WNBA to stage 2021 All-Star Game in Las Vegas with new format
The Women's National Basketball Association has announced that its 2021 All-Star Game will held at Michelob Ultra Arena in Las Vegas, Nevada, on July 14
LA Clippers, Bally Sports unveil NBA playoff game “Kids Cast”
The National Basketball Association's Los Angeles Clippers will air a special kids-focused simulcast of their NBA playoff game against the Dallas Mavericks on June 2 on regional sports network Bally Sports …
NBA develops new ‘That’s Game’ global brand campaign
New marketing effort spotlights intensity of league's competition, cultural impact
Spanish government approves return of fans to football, basketball
The Spanish government has announced that fans will be allowed to return to football and basketball games in a limited capacity, but only in regions of the country with low Covid-19 incidence rates
How F1 is using AI to plan trackside sponsorship inventory
When Formula 1 looked to restart its 2020 calendar following a Covid-enforced hiatus it wanted to provide more predictability to the exposure it could guarantee for sponsors. SportBusiness examines how the motorsport developed a machine learning tool for the task.
Murray Barnett | How to make the right decisions when going ‘over the top’
Murray Barnett, a sports media and commercial expert formerly of F1, World Rugby and ESPN, and director of new OTT consultancy D2C Sport, says sports rights-holders needs to be wary of getting the wrong advice when developing a streaming service
USA Rugby ‘cautiously optimistic’ after forging ahead with Rugby World Cup bid
USA Rugby has a new-found spring in its step after being formally accepted as a candidate to host the 2029 women’s Rugby World Cup and men’s event in 2027 or 2031. Bob Williams reports on the Union's bid process.
Bill Daly on managing the NHL’s challenges and opportunities
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Bill Daly, National Hockey League deputy commissioner. Eric and Chris also discuss potential historic changes in the business of tennis, the ongoing development of non-fungible tokens (NFTs), and recent encouraging news for NBCUniversal regarding both the Tokyo Olympics and Super Bowl LVI.