Fan Engagement
IMG and World RX join motorsport’s drive to esports
The World Rallycross Championship (World RX) has become the latest motorsport championship to introduce an esports series to compensate for the lack of events during Covid-19
MLB creates “Opening Day At Home” amid pandemic
Set of 30 archival games to be shown across various media partners will feature each club
USL creates Rocket League competition to stay active amid shutdown
The United Soccer League has unveiled a new Rocket League esports competition for its Championship and League One teams to take part in during the sports shutdown enforced by the Covid-19 pandemic
Topps expands trading card line with artist collaborations
"Project 2020" will see classic baseball cards reinterpreted by a broad mix of modern artists
Even amid game cancellations, MLB still has keen eye on Mexico
The United States' neighbor to the south is being increasingly viewed by Major League Baseball as a viable location for both regular-season games and perhaps an expansion franchise
Euroleague announces fan engagement-focused partnership with IQONIQ
Euroleague Basketball has announced a partnership with newly-launched fan engagement platform IQONIQ
Nascar moves quickly to fill void from Covid-19 with nationally-televised esports series
Esports has never been as important or relevant as it is now amid the global Covid-19 pandemic. Nascar has been an early mover in this space with the creation of the eNascar iRacing Pro Invitational Series.
Free access to WWE Network offered for one month
World Wrestling Entertainment has announced it is offering free access for a month to subscription digital product WWE Network
Los Angeles Rams unveil new logo, color scheme ahead of SoFi Stadium move
The National Football League's Los Angeles Rams have unveiled a new brand identity, which is timed to coincide with the team's scheduled move to the $5bn SoFi Stadium for the start of the 2020 season
‘Stop broadcasting, start interacting’ | The importance of digital engagement during sport’s shutdown
Adam Nelson speaks with a range of experts from across the digital space about how rights-holders and clubs can utilise digital content to both engage fanbases and provide a platform for their sponsors during the Covid-19-mandated shutdown.
Ironman launches Virtual Racing series
The Ironman Group has announced that it is set to launch an all-digital version of its iconic triathlon series, Ironman Virtual Racing, allowing athletes to continue to train and compete from anywhere…
Nascar drivers to take part in new esports competition during Covid-19 shutdown
US stock car racing series Nascar and online racing simulation company iRacing have teamed up to create the eNascar iRacing Pro Invitational Series, an exhibition esports competition featuring many of …
Malaysian Football League targets comeback from challenging 2019
The Malaysian Football League had a tough 2019, which saw clubs suffering revenue shortfalls after two big commercial partners backed out of their deals. In the wake of making some significant commercial deals starting in 2020, Kevin McCullagh talks to MFL's chief commercial officer, Winnie Chan, about how the league is trying to recover.
Sportradar rolls out in-race betting markets for Formula 1
Sports data and content company Sportradar and Formula 1 have announced the introduction of new, live in-race betting markets for the 2020 season, furthering the motor-racing championship’s drive to b…
Liverpool strikes ticketing deal with US-based SeatGeek
Company now working with nine Premier League clubs
Premier Lacrosse League strikes wide-ranging Ticketmaster partnership
Deal with upstart lacrosse property to include both ticketing and marketing elements
Las Vegas Lights to host ‘Midnight Match’
The United Soccer League Championship's Las Vegas Lights have announced their latest gimmick: A league game that will take place at midnight
Phillies unveil new-look Phanatic amid legal battle
Famed US sports mascot undergoes series of design changes