Kevin Roberts

Kevin Roberts speaks to Christopher Carroll, the IOC's director of digital engagement and marketing, about how the postponement of the Tokyo 2020 Olympic Games has challenged the IOC to raise its games and accelerate its digital engagement and marketing programme.

James Davies-Yandle, founder and chief executive of Y11, which recently acquired Welsh Rugby Union club Ospreys, speaks to SportBusiness about the ambitions for the club and the opportunities he sees on the horizon.

As Serie A weighs up six proposals from private investors, Ben Marlow, managing director, Asia Pacific, for football consultancy firm 21st Club, explains the sudden interest in the league and tells editorial…

After signing young Brazilian footballer Vinícius Jr. on a long-term management deal, Mediacom’s Misha Sher explains how the company wants to build him into a strong, culturally relevant and global brand that becomes an enterprise in its own right Kevin Roberts reports.

In an interview for SportBusiness Review, Manu Leroy, head of marketing and communications at the Royal Belgian Football Association, was asked whether having a team of stars who all play for clubs outside…

In the latest of our series of video interviews, the Belgian FA's director of marketing, Manu Leroy, describes how a new digital approach to sponsorship is helping the organisation to profit from the unprecedented success of its men's national team.

SportBusiness looks at the new commercial strategy of Royal Belgian Football Association, after seeing Belgium's national football team rise from #66 in Fifa’s ranking to the top of the world.

Bruno Marty, senior vice-president of the ProSports unit at Infront, discusses the impact of  sport's Covid-19 induced liquidity crisis,  how properties can emerge stronger, the role of private equity i…

Private Equity firms can partner rather than exclude established agencies Co-operation not confrontation needed to address liquidity crisis

SportBusiness Group editorial director on sport’s efforts to establish a new normal and the role of the new SportBusiness finance and Law Portal

In the third and final part of our interview, Fiorentina general director Joe Barone says that while a salary cap might work in US sport it  would create competitive imbalance in European football unless …

In part two of a three-part interview, Fiorentina general director Joe Barone explains why lack of modern infrastructure limits gameday revenue and impacts competition, and outlines his club's infrastructure…