Kevin Roberts

In an interview for SportBusiness Review, Manu Leroy, head of marketing and communications at the Royal Belgian Football Association, was asked whether having a team of stars who all play for clubs outside…

In the latest of our series of video interviews, the Belgian FA's director of marketing, Manu Leroy, describes how a new digital approach to sponsorship is helping the organisation to profit from the unprecedented success of its men's national team.

SportBusiness looks at the new commercial strategy of Royal Belgian Football Association, after seeing Belgium's national football team rise from #66 in Fifa’s ranking to the top of the world.

Bruno Marty, senior vice-president of the ProSports unit at Infront, discusses the impact of  sport's Covid-19 induced liquidity crisis,  how properties can emerge stronger, the role of private equity i…

Private Equity firms can partner rather than exclude established agencies Co-operation not confrontation needed to address liquidity crisis

SportBusiness Group editorial director on sport’s efforts to establish a new normal and the role of the new SportBusiness finance and Law Portal

In the third and final part of our interview, Fiorentina general director Joe Barone says that while a salary cap might work in US sport it  would create competitive imbalance in European football unless …

In part two of a three-part interview, Fiorentina general director Joe Barone explains why lack of modern infrastructure limits gameday revenue and impacts competition, and outlines his club's infrastructure…

In part one of a three-part interview, Joe Barone, director general of Italian Serie A club Fiorentina, discusses the challenges of running a club in lockdown, the accelerated focus on going digital, the…

Covid-19's brutal impact on the global sports economy is forcing the pace of necessary change according to Two Circles chief executive Gareth Balch, who believes that while some properties will go to the…

Part two of our video interview with Umberto Gandini, senior Italian sports business and administration figure and president of Lega Basket

In part one of a two-part video discussion, Umberto Gandini speaks to SB24's Kevin Roberts