‘We’re got to take the Aston Martin brand to the next level’ | Jeff Slack, Racing Point F1
Jefferson Slack represented some of the world’s leading sports talent, ran Serie A giants Inter Milan and headed IMG’s football division during the first three decades of his career. Now
Data deal adds new dimension to Stats Perform’s WTA agreement
SportBusiness speaks to Alex Rice, chief rights officer at Stats Perform, about the sports data and analytics company's recent deal with the Women's Tennis Association, and what the agreement aims to accomplish.
Der Klassiker provides springboard for Bundesliga’s global marketing efforts
The Bundesliga is locked in a battle with other major European leagues for the hearts, minds, and eyeballs of fans around the world. Kevin Roberts examines some of the league's marketing efforts alongside the Der Klassiker match between Bayern Munich and Borussia Dortmund.
Football finance | How the EFL can build a bridge to post-Covid sustainability and profitability
Legal practice Charles Russell Speechlys has outlined a plan to help English Football League clubs survive, restructure and rebuild in the face of the Covid-19 pandemic. Kevin Roberts reports.
Guy-Laurent Epstein | How technology is driving Uefa marketing
In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.
From old-school to digital dealing | How Content Arena is supporting sports media’s choking rights market
While much of the sports media world understandably obsesses over whether rights fees have peaked or are set for another growth spurt, Content Arena chief executive Erik Lorenz remains sanguine. Kevin Roberts reports.
Professional Body of Sports Leadership launches to deliver support and representation across the sports industry
The Professional Body of Sports Leadership (PBSL), which sets out to provide support and professional development for people working across the sports industry, launches today with a free-to-participate…
Kevin Roberts | Discover the new SportBusiness Technology & Innovation Portal
SportBusiness is today launching its Technology & Innovation Portal, publishing content about technology's real-world impact on the business of sport, and about how it creates opportunity and powers better business.
Technology and data | Going beyond the box score
How on-screen graphics are becoming the gateway to a new level of fan engagement through personalised access to data, merchandising and even second-screen experiences.
Up close and personal: How AI is transforming video content and driving revenues
Daniel Shichman, co-founder and chief executive at WSC Sports: “It’s not about getting likes or shares but achieving business goals.”
Kevin Roberts | Football has to put its hand up/by its side/behind its back and sort out its rule change train wreck
When a veteran coach says a new rule is destroying his enjoyment of the game it’s a warning about damage to the product at a critical time for sport
Basketball Champions League CEO Comninos looks to Athens finale to continue momentum
Basketball Champions League CEO Patrick Comninos describes how the fledgling basketball competition has tried to maintain momentum during a troubled year and its plans to resume this year's season with a Final-Eight competition in Athens. Kevin Roberts reports.