Kevin Roberts

SportBusiness speaks to Alex Rice, chief rights officer at Stats Perform, about the sports data and analytics company's recent deal with the Women's Tennis Association, and what the agreement aims to accomplish.

The Bundesliga is locked in a battle with other major European leagues for the hearts, minds, and eyeballs of fans around the world. Kevin Roberts examines some of the league's marketing efforts alongside the Der Klassiker match between Bayern Munich and Borussia Dortmund.

Legal practice Charles Russell Speechlys has outlined a plan to help English Football League clubs survive, restructure and rebuild in the face of the Covid-19 pandemic. Kevin Roberts reports.

In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.

While much of the sports media world understandably obsesses over whether rights fees have peaked or are set for another growth spurt, Content Arena chief executive Erik Lorenz remains sanguine. Kevin Roberts reports.

SportBusiness is today launching its Technology & Innovation Portal, publishing content about technology's real-world impact on the business of sport, and about how it creates opportunity and powers better business.

How on-screen graphics are becoming the gateway to a new level of fan engagement through personalised access to data, merchandising and even second-screen experiences.

Daniel Shichman, co-founder and chief executive at WSC Sports: “It’s not about getting likes or shares but achieving business goals.”

When a veteran coach says a new rule is destroying his enjoyment of the game it’s a warning about damage to the product at a critical time for sport

Basketball Champions League CEO Patrick Comninos describes how the fledgling basketball competition has tried to maintain momentum during a troubled year and its plans to resume this year's season with a Final-Eight competition in Athens. Kevin Roberts reports.

Kevin Roberts speaks to Christopher Carroll, the IOC's director of digital engagement and marketing, about how the postponement of the Tokyo 2020 Olympic Games has challenged the IOC to raise its games and accelerate its digital engagement and marketing programme.

James Davies-Yandle, founder and chief executive of Y11, which recently acquired Welsh Rugby Union club Ospreys, speaks to SportBusiness about the ambitions for the club and the opportunities he sees on the horizon.