In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.
Our latest on Covid-19
Premier League agrees to give EFL £250m ‘rescue package’
The English Premier League has finalised a £250m (€278m/$337m) rescue package agreement with the English Football League to help lower-league clubs which have been affected by the Covid-19 pandemic.
2021 Daytona 500 to feature limited fan attendance
Key event on Nascar calendar adjusts due to ongoing pandemic
Der Klassiker provides springboard for Bundesliga’s global marketing efforts
The Bundesliga is locked in a battle with other major European leagues for the hearts, minds, and eyeballs of fans around the world. Kevin Roberts examines some of the league's marketing efforts alongside the Der Klassiker match between Bayern Munich and Borussia Dortmund.
Content is king | AEG adds to marketing mix with new content division
Rob Ridley explores how the AEG Studios division leveraging branded content to engage audiences.
Manchester United launches channel on Douyin
English Premier League club Manchester United has officially launched a channel on the Chinese domestic social media platform Douyin
EE launches Match Day Experience, bringing in-stadium augmented reality to BT Sport app
UK mobile network operator EE has today announced the launch of Match Day Experience, a new augmented reality (AR) platform that will offer viewers a virtual in-stadium experience through the BT Sport…
Stats Perform adds Ecuadorian leagues to football data rights portfolio
Sports data and technology company Stats Perform has agreed a deal with the Liga Profesional de Fútbol del Ecuador (LigaPro) for data rights to its Serie A and Serie B club competitions.
Eredivisie furthers data collection with appointment of Dutch firms
The Eredivisie, the top division of Dutch football, has announced that it has teamed up with two Netherlands-based companies to supplement the data collection and sharing from its matches
De Vos seduced by Oregon’s sport-centric model for World Athletics Championships
Former UK Athletics chief executive Niels de Vos talks about his new role as executive director for the Oregon 2022 World Athletics Championships, and explains how the event is trying to pioneer a more cost-efficient and athlete-centric hosting model.
How MLS capitalized on shifting landscape to secure inaugural midweek primetime TV slot
At extremely short notice, MLS moved its Western Conference Semifinal game between Sporting Kansas City and Minnesota United back a day to gain coverage on the main Fox network. League executive Seth Bacon tells Bob Williams how the switch happened.
One Championship provides Singapore with international events testbed
SportBusiness speaks to Hua Fung Teh, group president of MMA promotion One Championship, about the journey back to post-lockdown events in front of fans.
‘We’re got to take the Aston Martin brand to the next level’ | Jeff Slack, Racing Point F1
Jefferson Slack represented some of the world’s leading sports talent, ran Serie A giants Inter Milan and headed IMG’s football division during the first three decades of his career. Now