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Data deal adds new dimension to Stats Perform’s WTA agreement

Aryna Sabalenka of Belarus returns a backhand against Anett Kontaveit of Estonia at the WTA Qatar Total Open 2020 at Khalifa International Tennis and Squash Complex on February 25, 2020 in Doha, Qatar. (Photo by Dean Mouhtaropoulos/Getty Images)

SportBusiness speaks to Alex Rice, chief rights officer at Stats Perform, about the sports data and analytics company's recent deal with the Women's Tennis Association, and what the agreement aims to accomplish.

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