Data deal adds new dimension to Stats Perform’s WTA agreement
SportBusiness speaks to Alex Rice, chief rights officer at Stats Perform, about the sports data and analytics company's recent deal with the Women's Tennis Association, and what the agreement aims to accomplish.
Football finance | How the EFL can build a bridge to post-Covid sustainability and profitability
Legal practice Charles Russell Speechlys has outlined a plan to help English Football League clubs survive, restructure and rebuild in the face of the Covid-19 pandemic. Kevin Roberts reports.
IOC’s Carroll focused on ‘flame-to-flame’ Olympic engagement
Kevin Roberts speaks to Christopher Carroll, the IOC's director of digital engagement and marketing, about how the postponement of the Tokyo 2020 Olympic Games has challenged the IOC to raise its games and accelerate its digital engagement and marketing programme.
Ospreys has potential to become one of sport’s most renowned franchises
James Davies-Yandle, founder and chief executive of Y11, which recently acquired Welsh Rugby Union club Ospreys, speaks to SportBusiness about the ambitions for the club and the opportunities he sees on the horizon.
“There’s a value opportunity” | Why investors are circling Serie A
As Serie A weighs up six proposals from private investors, Ben Marlow, managing director, Asia Pacific, for football consultancy firm 21st Club, explains the sudden interest in the league and tells editorial…
Building brand Vinícius | How Mediacom will market Brazil’s next superstar
After signing young Brazilian footballer Vinícius Jr. on a long-term management deal, Mediacom’s Misha Sher explains how the company wants to build him into a strong, culturally relevant and global brand that becomes an enterprise in its own right Kevin Roberts reports.
“We’re number 1 on the pitch and we want to be as good commercially” | Manu Leroy, Belgian FA
In the latest of our series of video interviews, the Belgian FA's director of marketing, Manu Leroy, describes how a new digital approach to sponsorship is helping the organisation to profit from the unprecedented success of its men's national team.
Fiorentina’s Joe Barone – Overseas investment shows belief in the commercial potential of Serie A
In part two of a three-part interview, Fiorentina general director Joe Barone explains why lack of modern infrastructure limits gameday revenue and impacts competition, and outlines his club's infrastructure…