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Ospreys has potential to become one of sport’s most renowned franchises

Alun Wyn Jones of Ospreys claims the lineout during the Guinness Champions Cup play-off match between the Ospreys and Scarlets at the Liberty Stadium in Swansea. (Photo by Athena Pictures/Getty Images)

James Davies-Yandle, founder and chief executive of Y11, which recently acquired Welsh Rugby Union club Ospreys, speaks to SportBusiness about the ambitions for the club and the opportunities he sees on the horizon.

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