As Serie A weighs up six proposals from private investors, Ben Marlow, managing director, Asia Pacific, for football consultancy firm 21st Club, explains the sudden interest in the league and tells editorial director Kevin Roberts what it will take for Italian football to return to the dominant position it enjoyed in the 80s and early 90s.
Marlow is also the author of an in-depth study of Serie A’s commercial fortunes which can be read here.
