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IOC’s Carroll focused on ‘flame-to-flame’ Olympic engagement

The gold medal for the Tokyo 2020 Olympics is displayed after the design unveiling ceremony. (Atsushi Tomura/Getty Images).

Kevin Roberts speaks to Christopher Carroll, the IOC's director of digital engagement and marketing, about how the postponement of the Tokyo 2020 Olympic Games has challenged the IOC to raise its games and accelerate its digital engagement and marketing programme.

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