Olympic Games
IOC’s Carroll focused on ‘flame-to-flame’ Olympic engagement
Brands respond well to shutdown, but recession will cause ‘changing of the guard’, warns Clarke
“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
‘Ambitious’ $2.5bn LA 2028 forecast is in fact deeply conservative
Japanese government, Tokyo 2020 counter report of Olympics cancellation
Mitsubishi extends with German Basketball Federation in Sportfive-brokered deal
IOC ‘seeks vaccines for athletes’, state of emergency declared in Tokyo
Paris 2024 facing legal challenge over media village plans
IOC develops global e-commerce platform to build licensing programme between Games
Rule yourself | The IOC’s athlete marketing restrictions risk death by a thousand cuts
The IOC and the German Olympic Sports Confederation have been forced to relax the implementation of Rule 40 governing athlete endorsements in Germany after the country’s federal cartel office took action against them. Ben Cronin looks at the gradual erosion of the rule and the implications for the IOC’s TOP sponsorship programme
Downhill struggle | A commercial preview of the Winter Olympic Games
Adam Nelson looks into Pyeongchang 2018's commercial work, and finds that some of the concerns that dogged the Games late last year are easing.
SportBusiness International August/September 2017
IOC Dual Award | Winners & Losers – Part 5: SPORTS FEDERATIONS
In the fifth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin assesses how the award may affect the programme and sports featured.
IOC Dual Award | Winners & Losers – Part 4: BID CONSULTANCIES
In the fourth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how the award could potentially affect the event bidding industry.
IOC Dual Award | Winners & Losers – Part 3: EUROSPORT
In the third of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin speaks to Eurosport chief executive Peter Hutton about how the broadcaster has fared in the deal.
IOC Dual Award | Winners & Losers – Part 2: THOMAS BACH AND THE IOC
In the second part of a series articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how Thomas Bach and the IOC handled the dual award of the 2024 and 2028 Summer Games.
IOC Dual Award | Winners & Losers – Part 1: CITIES
In the first of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin asks which cities are the winners and losers in the deal and how the dual award will affect major event hosting.
‘Story doing’ | The B2B activations that are transforming sports sponsorship
B2B and technology brands are leading a shift in sponsorship from storytelling to 'storydoing'. Andy Fry reports on a sector that is critical to the future of sport.
Games over | The dual award of the 2024 and 2028 Olympics could signal the end of bidding as we know it
IOC president Thomas Bach has described the expected double award of the 2024 and 2028 Games as a “golden opportunity”, but is it also the start of a new era for the Olympic Games bidding process? Mark Bisson reports.
