Olympic Games
UK Sport eyes Women’s World Cup, no plans for Olympics or Commonwealth Games
UK Sport has published its major event hosting target list for the coming decade, with the Commonwealth Games and Olympics omitted from a list that includes the Fifa Women’s World Cup.
LA28 awards ticketing rights to AXS, CTS Eventim
American events platform AXS and German services company CTS Eventim have been awarded ticketing rights for the LA28 Olympic and Paralympic Games
EXCLUSIVE: SportyTV secures Paris 2024 rights in Ghana, Nigeria
SportyTV has acquired free-to-air Paris 2024 broadcast rights in Ghana and Nigeria in a deal with the Infront agency expected to be announced later today (Tuesday)
Mexico ends 2036 Olympics talks, eyes YOG or Pan-Am Games
Mexico has set its sights on staging smaller, cheaper multi-sport events after dropping its interest in hosting the Summer Olympic Games in 2036
IOC signs AB InBev to first TOP Partner deal with alcohol company
The International Olympic Committee has signed its first-ever Worldwide Olympic Partner (TOP) deal with an alcoholic drinks manufacturer in a ground-breaking agreement with brewing group AB InBev that…
IOC social media rules aim to balance athlete engagement with rights-holder exclusivity
The International Olympic Committee (IOC) has significantly loosened its restrictions around athletes' use of social media during the Olympic Games following discussions with media rights-holders, albeit…
Carter steps down as CEO of LA28
Kathy Carter has stepped down as chief executive of LA28, the organising committee for the 2028 Los Angeles Olympics with no immediate successor named
IOC moves into influencer broadcast space with CazéTV deal
The International Olympic Committee has taken a significant step in embracing digital influencers’ coverage of major events by agreeing a deal with the LiveMode agency to ensure live Paris 2024 coverage i…
USA Lacrosse eyes commercial growth in wake of Olympic addition
USA Lacrosse, the American governing body for the sport, is looking to capitalise on lacrosse's addition to the Olympic Games in 2028 in Los Angeles
IOC’s LA28 additions put flag football in new international spotlight
With the International Olympic Committee approving LA28's proposal to include five additional sports for the 2028 Olympic Games, flag football's governing bodies are relishing the chance at putting the…
Centrica sponsorship drive continues with British Gas Team GB deal
UK energy firm Centrica's busy 2023 in sponsorship continues apace with the announcement of its subsidiary British Gas agreeing a five-year deal with Team GB and ParalympicsGB
LVMH finally agrees contract as Paris 2024 final top-tier sponsor
The Paris 2024 organising committee (Cojop) has confirmed the long-anticipated news that French luxury goods giant LVMH has become a ‘Premium Partner’ to next year’s Olympic and Paralympic Games.
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Agency founded by Paris 2024 CEO raided, court lays out budget concerns
The headquarters of Keneo, the sports consultancy set up by Paris 2024 chief executive Étienne Thobois, has also been the subject of police raids into alleged corruption surrounding the Olympic and Paralympic …
Police raid Paris 2024 HQ over corruption concerns
The headquarters of Paris 2024 was raided by police this morning (Tuesday), the organising committee for the next summer Olympic Games has confirmed
Summer Olympic federations set to share $600m from Paris 2024
The international federations (IFs) participating at the Paris 2024 Olympic Games are expected to share a windfall of around $600m (€564m), albeit there are growing calls to increase the percentage of r…
Re-uz to implement cup deposit scheme as Paris 2024 Official Supporter
Reusable cup and container brand Re-uz has been announced as an Official Supporter of the Paris 2024 Olympic and Paralympic Games
Nine makes appointments to serve Olympic Games contract
Media group Nine Entertainment has appointed Andrew Cann and Andrew Nicholls to senior roles in its sport commercial leadership team to help shape and monetise the broadcaster’s Olympic Games offering.
Paramount-owned Chilevisión acquires free-to-air rights to Paris 2024
Commercial broadcaster Chilevisión has secured exclusive free-to-air rights in Chile to the Paris 2024 Olympic Games as part of a new agreement with the International Olympic Committee.