Olympic Games

The chances of Aragon being included in a joint bid with Catalonia to host the 2030 Winter Olympics appear to have receded after a meeting to decide on the terms of the candidacy failed to reach agreement

Japanese sports brand Asics has renewed its official performance footwear and apparel partner partnership agreement with the Australian Olympic Committee (AOC) for four more years until 2026

The International Olympic Committee has declared revenues of $7.6bn (€7.2bn) for the 2017-21 Olympic cycle after the delayed Tokyo 2020 Olympics helped increase its revenues to $4.2

The board of the organising committee for the Brisbane 2032 Olympic and Paralympic Games has identified the recruitment of a chief executive as a “top priority” after meeting for the first time today (We…

Event planning software company OnePlan has agreed an official supporter deal with the organising committee for the Paris 2024 Olympic and Paralympic Games

Former Dow Chemical Company chief executive and chairman Andrew Liveris has been named as the president of the board of the organising committee for the Brisbane 2032 Olympic and Paralympic Games

The International Olympic Committee has awarded exclusive broadcast rights in Canada for the Olympic Games between 2026 and 2032 to public service broadcaster CBC/Radio-Canada

The organising committee for the Paris 2024 Olympic and Paralympic Games has signed customer relationship management solutions company Salesforce to its sponsorship portfolio

The Spanish Olympic Committee (COE) has further advanced plans for a joint bid from Catalunya and Aragon for the 2030 winter Olympic and Paralympic Games by issuing a technical agreement for how the event…

The Paris 2024 Organising Committee and the International Basketball Federation (Fiba) have jointly agreed to seek a new venue in which to host the preliminary rounds of the men’s and women’s basketball com…

The Paris 2024 organising committee has unveiled the first details of the ticketing programme for the Olympic and Paralympic Games, announcing that a total of 13

Irish banking group Permanent TSB has signed as the title sponsor for both the Irish Olympic and Irish Paralympic teams at the Paris 2024 Olympic Games.

The managing director for China at Mailman selects the most significant sports marketing developments and trends witnessed at the Beijing 2022 Winter Olympics.

The International Olympic Committee is to launch its highly-anticipated European broadcast rights sales process on March 10 and has given prospective bidders a six-and-a-half week turnaround to submit…

Industry insiders confident that participation boom is real Growing middle class seeks active lifestyles and new pastimes Home-grown elite events and athletes expected in coming years
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Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China

An official mobile game based on the Beijing 2022 Winter Olympics has been released, featuring a marketplace where users can trade Olympic 'pins' in the form of non-fungible tokens