Olympic Games

Latest Features

Ex-Synergy CEO Tim Crow argues that LA 2028's $2.5bn sponsorship revenue forecast - hailed as ambitious in the press - is in fact deeply conservative, and predicts that the final tally will break $4bn.

• Ambition to create licensing programme set out in Agenda 2020 • Organisation creates three categories to trade on heritage, iconography and values of the Olympics • L

The IOC and the German Olympic Sports Confederation have been forced to relax the implementation of Rule 40 governing athlete endorsements in Germany after the country’s federal cartel office took action against them. Ben Cronin looks at the gradual erosion of the rule and the implications for the IOC’s TOP sponsorship programme

Adam Nelson looks into Pyeongchang 2018's commercial work, and finds that some of the concerns that dogged the Games late last year are easing.

The IOC is revamping its bidding process for the Olympic Games. Mark Bisson finds out how the new framework will work for the governing body and bidding cities.

The Japan Consortium, which includes public-service broadcaster NHK and the Japan Commercial Broadcasters Association (JBA), has extended its Olympic Games rights deal until the 2032 summer Olympics

The International Olympic Committee has agreed its latest commercial agreement with a Chinese entity through a deal with sportswear company Anta

The International Olympic Committee has said that its decision to move the marathon and race walking events at next year’s Olympic Games to the northern Japanese city of Sapporo is final, as it looks t…

The International Olympic Committee has retained clip rights in 68 territories that it will exploit on the Olympic Channel during the Tokyo 2020 Olympic Games as it seeks to drive greater engagement for…

Features

In this issue we cover the following: QATAR CRISIS – BeIN hits out at 'scaremongering' VIRTUAL REALITY – Is the much hyped technology finally ready to make a difference? SPORTS

In the fifth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin assesses how the award may affect the programme and sports featured.

In the fourth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how the award could potentially affect the event bidding industry. 

In the third of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin speaks to Eurosport chief executive Peter Hutton about how the broadcaster has fared in the deal.

In the second part of a series articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how Thomas Bach and the IOC handled the dual award of the 2024 and 2028 Summer Games.

In the first of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin asks which cities are the winners and losers in the deal and how the dual award will affect major event hosting.

B2B and technology brands are leading a shift in sponsorship from storytelling to 'storydoing'. Andy Fry reports on a sector that is critical to the future of sport.

IOC president Thomas Bach has described the expected double award of the 2024 and 2028 Games as a “golden opportunity”, but is it also the start of a new era for the Olympic Games bidding process? Mark Bisson reports.

With a series of new mixed gender relays and team events added to the schedule, the programme for Tokyo 2020 has been hailed as “a real step-change in the Olympic programme”. But, asks Mark Bisson, will it be enough to win over a new generation of Olympic Games enthusiasts?

In an ever-changing world where technology and the means to engage with audiences is advancing exponentially and the number of platforms which younger generations use to interact with the world is becoming …