Olympic Games

Multi-sport
Events

In the second part of a series articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how Thomas Bach and the IOC handled the dual award of the 2024 and 2028 Summer Games.

Multi-sport
Media

In the first of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin asks which cities are the winners and losers in the deal and how the dual award will affect major event hosting.

Multi-sport
Sponsorship & Marketing

B2B and technology brands are leading a shift in sponsorship from storytelling to 'storydoing'. Andy Fry reports on a sector that is critical to the future of sport.

Multi-sport
Events

IOC president Thomas Bach has described the expected double award of the 2024 and 2028 Games as a “golden opportunity”, but is it also the start of a new era for the Olympic Games bidding process? Mark Bisson reports.

Multi-sport
Events

With a series of new mixed gender relays and team events added to the schedule, the programme for Tokyo 2020 has been hailed as “a real step-change in the Olympic programme”. But, asks Mark Bisson, will it be enough to win over a new generation of Olympic Games enthusiasts?
Media

In an ever-changing world where technology and the means to engage with audiences is advancing exponentially and the number of platforms which younger generations use to interact with the world is becoming …
Winter Sports
Events

Organisers of the PyeongChang 2018 winter Olympic Games have insisted that preparations for test events due to be staged next year are on track, despite International Ski Federation (FIS) president Gian-Franco Kasper having voiced his concerns over the current situation.