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Football clubs wake up to the power of FIFA and Pro Evo
The recent round of video game licensing deals signed by clubs and leagues with EA Sports and Konami show how complicated the video game licensing business has become
Ice cream and Kimekomi dolls | Developing a licensing programme for the Rugby World Cup in Japan
IMG Licensing says it has secured contracts with 25 Japanese licensees and 21 global licensees for this year’s Rugby World Cup in Japan. Ben Cronin reports.
Tom Hill, World Rugby | Dual award of 2015 and 2019 World Cups helped mitigate Japan risks
Tom Hill, chief commercial officer, World Rugby speaks exclusively to SportBusiness about the commercial programme for the 2019 World Cup in Japan
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Olympics Focus | Sponsors tell the story
International Olympic Committee marketing chief Timo Lumme talks to Kevin Roberts about the continued evolution of the TOP programme, the opportunities created by technology and what to look out for at Rio 2016.
Moment in the spotlight | Implications of new Olympic sports
Five international federations are set to add their sports to the Tokyo 2020 Games programme, but what are the implications for them and the Olympic movement? SportBusiness International reports.
IOC open to hat-trick of Asian winter Olympic hosts, hails Tokyo 2020’s sponsor drive
The International Olympic Committee (IOC) has said it is open to a third consecutive winter Olympic Games in Asia and has hailed the “extraordinarily successful” commercial programme in place for the 2020 summer Games after reporting that Tokyo has now generated close to $3bn (€2.45bn) in sponsorship revenue.
IOC’s marketing rules facing German challenge
The International Olympic Committee’s (IOC’s) rules governing athlete endorsement deals at the Olympic Games have been met with a fresh challenge with the news that Germany’s Federal Cartel Office, the Bundeskartellamt, is taking action against the German Olympic Sports Confederation (DOSB).
Pyeongchang 2018 chief plays down impact of political scandal
Pyeongchang 2018 president Lee Hee-beom has maintained that the involvement of conglomerate Samsung in South Korea’s wide-ranging political scandal will not impact on preparations for the winter Olympic and Paralympic Games, adding that organisers will accelerate its efforts in promoting the event.
NHL curbing its enthusiasm for Olympics, jersey sponsorship
Senior officials from the NHL have said the North American ice hockey league is likely to pass on participating in the 2018 winter Olympic Games unless there is major movement in talks, while the prospect of introducing jersey sponsorship has also been dismissed.
Football clubs wake up to the power of FIFA and Pro Evo
The recent round of video game licensing deals signed by clubs and leagues with EA Sports and Konami show how complicated the video game licensing business has become. Callum McCarthy examines whether it is better to sell rights collectively or go it alone.
Ice cream and Kimekomi dolls | Developing a licensing programme for the Rugby World Cup in Japan
IMG Licensing says it has secured contracts with 25 Japanese licensees and 21 global licensees for this year’s Rugby World Cup in Japan. Ben Cronin reports.
Tom Hill, World Rugby | Dual award of 2015 and 2019 World Cups helped mitigate Japan risks
Tom Hill, chief commercial officer, World Rugby speaks exclusively to SportBusiness about the commercial programme for the 2019 World Cup in Japan