While Russian clothing brand Bosco di Ciliegi held a strong market position at home, overseas awareness was zero. So when the group was approached by the Russian Olympic Committee to create the Russian uniforms for the 2002 Olympic and Paralympic Winter Games in Salt Lake City, it seized the opportunity to gain some international recognition.
International Olympic Committee marketing chief Timo Lumme talks to Kevin Roberts about the continued evolution of the TOP programme, the opportunities created by technology and what to look out for at Rio 2016.
The International Olympic Committee (IOC) has said it is open to a third consecutive winter Olympic Games in Asia and has hailed the “extraordinarily successful” commercial programme in place for the 2020 summer Games after reporting that Tokyo has now generated close to $3bn (€2.45bn) in sponsorship revenue.
The International Olympic Committee’s (IOC’s) rules governing athlete endorsement deals at the Olympic Games have been met with a fresh challenge with the news that Germany’s Federal Cartel Office, the Bundeskartellamt, is taking action against the German Olympic Sports Confederation (DOSB).
With the world's first transatlantic sports team, the Toronto Wolfpack, set to play in the English Super League from the start of the new season, Bob Williams looks into how the unique arrangement is benefiting both the club and the sport of rugby league.
Thai FA president Somyot Poompanmoung is striving to make Thailand the leading football nation in Southeast Asia
Former police chief is pushing the organisation toward greater commercial sophistication