To access this content requires a subscription
Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com
Premier Lacrosse League aims for mainstream audience with touring model
Paul Rabil, who, with…
After teething troubles, Big3 basketball league begins to find its feet
After suffering early …
IMG Arena bets that golf is a ‘sleeping giant’ for sportsbooks
The complexity and expense…
PGA Championship revels in new relevance and commercial uplift following move to May
Bob Williams examines…
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years…
SportBusiness in Numbers 8 | Media | How major sports events fared on TV in Europe’s big five in 2014-15
Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15.
Sponsorship Works 2012 – Sponsorship Case Study: Bosco and Sochi Winter Olympic and Paralympic Games
While Russian clothing brand Bosco di Ciliegi held a strong market position at home, overseas awareness was zero. So when the group was approached by the Russian Olympic Committee to create the Russian uniforms for the 2002 Olympic and Paralympic Winter Games in Salt Lake City, it seized the opportunity to gain some international recognition.
IOC open to hat-trick of Asian winter Olympic hosts, hails Tokyo 2020’s sponsor drive
The International Olympic Committee (IOC) has said it is open to a third consecutive winter Olympic Games in Asia and has hailed the “extraordinarily successful” commercial programme in place for the 2020 summer Games after reporting that Tokyo has now generated close to $3bn (€2.45bn) in sponsorship revenue.
IOC’s marketing rules facing German challenge
The International Olympic Committee’s (IOC’s) rules governing athlete endorsement deals at the Olympic Games have been met with a fresh challenge with the news that Germany’s Federal Cartel Office, the Bundeskartellamt, is taking action against the German Olympic Sports Confederation (DOSB).
Pyeongchang 2018 chief plays down impact of political scandal
Pyeongchang 2018 president Lee Hee-beom has maintained that the involvement of conglomerate Samsung in South Korea’s wide-ranging political scandal will not impact on preparations for the winter Olympic and Paralympic Games, adding that organisers will accelerate its efforts in promoting the event.
NHL curbing its enthusiasm for Olympics, jersey sponsorship
Senior officials from the NHL have said the North American ice hockey league is likely to pass on participating in the 2018 winter Olympic Games unless there is major movement in talks, while the prospect of introducing jersey sponsorship has also been dismissed.
Can new Bundesliga domestic and international deals prove 50+1 isn’t holding it back?
German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.
Premier Lacrosse League aims for mainstream audience with touring model
Paul Rabil, who, with his brother Mike, started up the Premier Lacrosse League in the US, talks to Bob Williams about how they plan to make a success of the new league and about the challenges of setting up a new sports league from scratch.
After teething troubles, Big3 basketball league begins to find its feet
After suffering early growing pains, the Big3 basketball league appears to have found its feet ahead of its third season this summer. Bob WIlliams reports.
IMG Arena bets that golf is a ‘sleeping giant’ for sportsbooks
The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.