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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Sponsorship Works 2012 – Sponsorship Case Study: Bosco and Sochi Winter Olympic and Paralympic Games
While Russian clothing brand Bosco di Ciliegi held a strong market position at home, overseas awareness was zero. So when the group was approached by the Russian Olympic Committee to create the Russian uniforms for the 2002 Olympic and Paralympic Winter Games in Salt Lake City, it seized the opportunity to gain some international recognition.
Olympics Focus | Sponsors tell the story
International Olympic Committee marketing chief Timo Lumme talks to Kevin Roberts about the continued evolution of the TOP programme, the opportunities created by technology and what to look out for at Rio 2016.
Swiss sportswear brand Odlo is latest Lausanne 2020 sponsor
Functional sportswear brand Odlo has agreed a deal sponsor support next year’s winter Youth Olympic Games in Lausanne.
French hotels threaten protest over Airbnb Olympics deal
French hotel owners have warned they will stop cooperating with planning for the Paris 2024 Olympics in protest at the new partnership between the International Olympic Committee and Airbnb
Autonomous Toyota vehicles to transport staff and athletes at Tokyo 2020
Olympics 'TOP' partner Toyota is supplying 20 autonomous vehicles to move athletes and staff around the Olympic and Paralympic villages at Tokyo 2020
Alibaba and Intel outline Tokyo 2020 technology projects
Technology firms Alibaba Cloud and Intel have unveiled plans for joint work on broadcast-related technology at the Tokyo 2020 Olympic Games
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Best Partnership of the Year by SportBusiness Award – Real Madrid And Emirates
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.