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Fiorentina’s Joe Barone – Overseas investment shows belief in the commercial potential of Serie A

In part two of a three-part interview, Fiorentina general director Joe Barone explains why lack of modern infrastructure limits gameday revenue and impacts competition, and outlines his club’s infrastructure plans. He also discusses why overseas investment and the apparent interest of private equity indicates a belief in the long-term potential of Serie A as a media and commercial proposition.

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