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EFL’s iFollow experiment unlikely to inform future media strategy, says commercial chief

A Sky Bet Championship match between Preston North End and Middlesbrough played behind closed dorrs in December. (Photo by Clive Brunskill/Getty Images).

Ben Wright, chief commercial officer for the English Football League, explains what the league has learnt from streaming more games on its iFollow service and how the league has targeted the fast-food sector to shore up revenues during this year's lockdown

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