Ben Wright, chief commercial officer for the English Football League, explains what the league has learnt from streaming more games on its iFollow service and how the league has targeted the fast-food sector to shore up revenues during this year's lockdown
Our latest on Covid-19
Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Coca-Cola buys global Premier League rights to push multiple brands in the UK
Coca-Cola GB’s three-and-a-half-year deal with the Premier League is the largest sponsorship deal the UK branch of the company has ever signed and the first it will activate across its entire portfolio. Ben Cronin examines why the brand is partnering with the league and what it means for the Premier League’s multi-sponsor approach.
Globo and Fifa ‘to hold clear the air talks’
Brazilian media group Globo is reported to have arranged to meet a delegation from world football’s governing body Fifa to clear the air between the two parties after their relationship has become strained i…
Telecel offers over $12m per season for Bolivian domestic football rights
The Bolivian Football Federation (FBF) has announced that telco Telecel submitted the highest bid in the most recent tender for media rights to Bolivian club football, bidding over $12m (€9.9m) per season.
eToro expands football portfolio to include Werder Bremen in Infront-brokered deal
German Bundesliga club Werder Bremen has become the latest football club to sign international trading platform eToro as a sponsor
StarTimes picks up CHAN rights, Morocco to host Women’s Afcon
Pay-television broadcaster StarTimes has acquired rights in sub-Saharan Africa to the African Nations Championship (CHAN) national team football tournament
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.
Untapped potential in direct-to-consumer streaming services
Media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders to understand their direct-to-consumer services. In this sponsored video interview, the company's head of product for D2C Video Solutions Dheeraj Ravula and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research.
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.