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Louisville NWSL team may get name change

Louisville City FC is reconsidering the name of its National Women’s Soccer League team, Proof Louisville FC.

The team will join the NWSL in 2021 and play at the 14,000-seat Lynn Family Stadium, which is also home to United Soccer League Championship club Louisville City FC.

Having been announced in October 2019, the Louisville franchise will have the longest run-up of any expansion team in the NWSL to prepare for its first game, at 18 months. This time period has enabled club executives to rethink the team’s name, which has had a mixed reception from fans.

“It’s being reconsidered,” Louisville City FC president Brad Estes told the Louisville Courier-Journal. “We just wanted to involve our supporters more than we did before. We wanted to engage all of our stakeholders, really, everybody in the community, supporters, owners, players, we just wanted to do a more robust process.”

The potential move comes after Louisville City FC abandoned its logo rebrand just four days after its launch in December following anger from supporters. The redesigned crest was met with widespread disapproval from fans.

“To be blunt, our recent brand rollout has failed you. We had the best intentions, but we lost sight of our responsibility to engage you in the process. We make no excuses; we simply commit to making it right,” Estes said at the time.

The NWSL has yet to start its 2020 season due to the global Covid-19 pandemic. The league recently hired Lisa Baird as its new commissioner and signed broadcast deals with CBS and Twitch.

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