Fan Engagement
Major League Rugby signs NFT agreement with NuArca Labs
Company builds upon prior work with Rugby League World Cup 2021
Chinese Super League signs Douyin as short video partner
Chinese social media platform Douyin has become the official short video partner of the Chinese Super League.
The deal was announced just before the start of the 2022 CSL season on June 3
Bayern Munich opens Asia office in Bangkok
German Bundesliga club Bayern Munich yesterday (Thursday) officially opened an office in Bangkok to manage its business in most of Asia.
Plans for the Bangkok office were unveiled in February
FansMall to distribute Inter Milan trading cards in China
Chinese collectible trading cards company FansMall has agreed a multi-year deal with Italian Serie A club Inter Milan
Canal Plus names Rodrigues as digital sports head
French pay-television broadcaster Canal Plus has named Bruno Rodrigues as its digital sports director
ITV extends Twitter content agreement
UK commercial broadcaster ITV has extended its content sharing deal with Twitter, with the social media platform to showcase ITV Sport’s portfolio over the next two years.
Galaxy Racer claims esports first with Quint investment
Dubai-headquartered esports and lifestyle organisation Galaxy Racer (GXR) has claimed a first by partnering with and investing $25m (€23.2m) in the flagship token of cryptocurrency company Quint.
Delhi Capitals strikes NFT deal with FanCraze
Indian Premier League (IPL) franchise Delhi Capitals has announced a licensing agreement with non-fungible token (NFT) company FanCraze that will see the parties release a range of digital collectibles
Ricciardo appointed OKX brand ambassador
Formula 1 driver Daniel Ricciardo has been appointed as a brand ambassador of cryptocurrency firm OKX
NFL partners with Mythical Games to create blockchain-enabled video game
The National Football League and NFL Players Association are partnering with next-generation gaming technology studio Mythical Games to create the blockchain-enabled video game NFL Rivals.
ECB and Sportradar strike extended grassroots-focused deal
The England and Wales Cricket Board (ECB) has renewed its relationship with the Sportradar-owned InteractSport for a further three seasons
IOC education initiative rolled out in Odisha
The Indian state of Odisha is to incorporate the Olympic Values Education Programme (OVEP) into its school curriculum as part of one of the largest International Olympic Committee (IOC) initiatives in…
AFL crowds ‘at lowest level in 25 years’
Australian Football League (AFL) crowds are at their lowest level in more than 25 years, according to reports
Tottenham Hotspur to play Sevilla in South Korea
Premier League club Tottenham Hotspur will face Spanish LaLiga outfit Sevilla in the second of two friendly matches as part of the North London-based team’s pre-season tour of South Korea later this y…
LNR issues NFT tender process
Ligue Nationale de Rugby (LNR), organising body of the top two divisions of French club rugby union, is seeking partners to deliver a global non-fungible token (NFT) offering
Lega Serie A plans to unveil branded restaurants in States
Lega Serie A is planning to open a series of branded restaurants in the United States as part of its new push into the key international territory
Lega Serie A launches new app
Lega Serie A, organising body of the top division of Italian club football, has launched a new app
EuroLeague games to offer bodycam footage through MindFly deal
Euroleague Basketball has agreed a deal with Israeli startup MindFly to provide bodycam coverage of action from the forthcoming 2022-23 season of its top-tier EuroLeague club competition