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Lega Serie A plans to unveil branded restaurants in States

(Credit: Lega Serie A)

Lega Serie A is planning to open a series of branded restaurants in the United States as part of its new push into the key international territory.

Serie A recently opened a regional office in New York to gain a deeper relationship with US rightsholder CBS Sports and develop new business opportunities such as regional partnerships for individual clubs or leagues, friendly competitions, and fan events.

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