Fan Engagement
EXCLUSIVE: Handball Bundesliga keen to balance exclusivity in new domestic rights deals
Germany’s Handball Bundesliga is looking to carve out the ability to stream matches itself to its fans in any new domestic broadcast rights agreement after launching its invitation to tender last week.
KBO and MLB ‘hold talks’ over international matches, South Korea-based all-star series
The Korea Baseball Organisation (KBO) has held discussions with Major League Baseball (MLB) to discuss staging MLB matches in South Korea and KBO League matches in the US, according to reports
Trabzonspor to launch first NFT offering
Turkish Süper Lig football club Trabzonspor will launch its first public NFT offering tomorrow (Saturday) as part of its agreement with specialist NFT agency Capital Block.
NBA to resume Indian scouting programme
The National Basketball Assocation (NBA) has announced it will resume its Indian talent scouting programme, NBA Jump, for the first time since the beginning of the Covid-19 pandemic in 2020
DFL innovation chief Heyden: clubs should leverage own sponsorship deals to implement 5G
Speaking to SportBusiness at the SportsInnovation conference in Düsseldorf, Andreas Heyden, executive vice-president of innovation at the DFL, explains why Bundesliga clubs should deploy 5G technology at their stadiums.
French Open enters the metaverse with Roland-Garros virtual-seat NFTs
The French Tennis Federation (FFT) has made its first move into the metaverse by announcing an NFT venture for the French Open grand slam tournament at Roland-Garros
MLB, MLBPA strike deal with Sorare for baseball NFT game
Pact is the first outside of soccer for fast-growing NFT platform
TikTok becomes official partner of Southeast Asian Games
Video platform TikTok will facilitate the creation and sharing of content related to this month's Southeast Asian Games in Vietnam under a new official partner deal
Use NFTs to target long-term fan engagement over short-term revenue
Fresh from being named the Collins English Dictionary word of the year for 2021, ‘NFT’ (Non-Fungible Token) is the acronym on the lips of every C-level executive in sport.
Genius takes data tracking and broadcast augmentation to Portugal with Benfica deal
Sports data and betting services company Genius Sports has struck the first tracking data and broadcast augmentation deal in Portuguese football with Primeira Liga club S.L. Benfica
Nickelodeon to broadcast NFL Christmas Day game
Paramount shifts kids-themed production from playoffs to regular season
GreenPark Sports, LaLiga expand partnership to include NFTs
California-based developer to create in-game digital collectibles
MLB sets plans for return of regular season games to London
League revives a key component of its international fan development efforts
Tim Mangnall | Steer clear of launching an NFT collection if fans not engaged
Tim Mangnall, chief executive of specialist NFT advisory company Capital Block, provides seven pointers for launching a digital collectible offering
Liga ACB launches blockchain-based metaverse app
Liga ACB, the top division of Spanish basketball, has entered the metaverse with the launch of a new mobile gaming application
Setting realistic revenue expectations for sports NFTs
It would be understandable if the flood of sports clubs, organisations, events and athletes who have embraced non-fungible tokens (NFTs) in recent months had been hypnotised by the numbers emerging from…
Adam Karg and Jonathan Robertson | Five big questions from the SportNXT conference
Two leading Australian sports industry academics distil five key challenges for sports industry leaders, identified at last month's SportNXT conference in Melbourne.
Twitter expands content agreements with WNBA, Fox Sports
Social media platform seeks to convey sense of calm in midst of Musk sale